The how and why one company website ranks higher than another is complex, there isn’t “one thing” you can do “to” a website or “for a website” to get yours to perform better.
There are a number of factors in combination that need to work together, not only in combination with each other but the timing of execution also plays an important role in getting your company website to perform in a Google search result
Below is an infographic from one of the world’s top SEO gurus, Danny Sullivan
The chart below outlines how complex a total SEO campaign really is: it involves more than building backlinks, more than hiring a social media person to “improve your companies presence on social networks, it’s more then producing content (actually content has more to do with distribution among various marketing channels)
Below are just some of the factors in getting your website to perform. Remember ranking in Google isn’t everything, it is only the first step. Now you can begin to see why we charge $2400 a year to get your company to dominate one county, $500 a month to manage your total social media marketing ($6000 a year with a contra ct)
Interesting to note is that there are On Page things you can do to improve your sites ranking (this is what web designers think is important) and there are Off Page things to do (a web designer typically doesn’t want to talk about Off Page SEO or Link Building )… then there is content (the search engines can only spider text… the copywriting on your site determines if big G “trusts you” or not. One of the most important ranking factors is TrustRank, or does Google consider your site an authority on your topic or genre. Web designers I know refuse to want to get into the content creation business…
The Periodic Table Of SEO Ranking Factors, used with permission

The Periodic Table Of SEO Ranking Factors, used with permission http://searchengineland.com/seotable
Link building – What exactly does that mean?
The process of getting your companies website published on someone else’s website, creating what is known as a backlink (a link pointing back from them to you). At first you had to ask another webmaster (more like beg really) to add your link to their website.
Then it was discovered that if you listed your company website on dozens of what I call “yellowpages clone websites” or online directories, Google would value those as links pointing to your sites… Circa 2005, enter MySpace and social media profiles, it was found if you opened profiles on dozens if not hundreds of social networks AND added your website url, that counted as a back link as well.
Yes we are for hire and have a good, better, best plan for you to choose from
8hrs of 1 on 1 face time to teach you how to out perform your competitors on social media $700 in Frederick Maryland and Montgomery County Maryland. We can do joint web conference if you are not located in Frederick County or Montgomery County Md – remote log in where we can both move the mouse, we can hear each other on the phone, you can ask questions about what you see me do etc.
Client List Testimonials available upon request.
Consulting includes creating profiles and optimizing them specifically to improve your company website’s ranking in Google.
NOTE: we do not accept everybody that requests
our services, the first hour is free to determine if we want to
accept you and if we can do anything for you. We do not accept a client if we
don’t think we can dosomething for you.
Ranking isn’t everything… but you have to be ON THE FIRST PAGE of Google
or
virtually NO ONE WILL EVER SEE YOUR SITE.
A website is a sales copy delivery system
… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.
After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.
Marketing Plans start from $2500 per year to $15,000 per year
Local Google Advertising from Frederick Web Promotions
240 397-9804
First Step In The Local SEO Process
07/18/2011
I actually sent this to a new local Google advertising client of mine ( I subcontract to web designers) a moment ago and thought it prudent to repost here:
Here’s what needs to happen before we can start on your Local SEO:
We (the client and me/us) need to research what keyword phrase to target.
I can take suggestions from them (what do they *think* they want to rank for) THEN plug those into several keyword tools to garner our best guess (I know that’s not what you or the client wants to hear but big G does NOT reveal exact #’s on exact querys)
Then we pick from that research. I *could* just “Pick A Target” based on my experience
We need to make the client happy…
Here’s a potential problem: the client typically wants to rank for what THEY think people are searching for… often the client has no clue (not unlike a person who wants to sell their home but is asking for an unrealistic selling price)
OR… the client wants to rank for everything under the sun… not good
The way Google “passes out” Google trust is like this:
A) you gotta rank for SOMETHING before you can rank for anything
B) sell one thing… but sell it well
C) AFTER and only after you rank for the first “target” (which is what I call keywords, they’re targets to me), THEN we tackle what I call an “adjacent keyword phrase” and I’ll explain why:
It takes Googlebot roughly 6 weeks to index the entire planet/ every country, every language… that’s a baseline
It takes 6 MORE weeks to compare the baseline to the increase in inbound links/ social media mentions – likes- subscriptions – buzz created etc
This time frame is like a computer hard drive’s File Allocation Table: without a baseline to compare intervals from a starting point, there is no way to determine a position, If I handed you a map and said take 40 steps to your right… You’d have to first know where YOU are to figure out where 40 steps to your left is.
In plain English: one keyword phrase per 12 week cycle
perhaps not what the client wants to hear
… don’t shoot the messenger, it’s Google’s DoJo, I’m just telling you how the algorithm works.
Yes we are for hire and have a good, better, best plan for you to choose from
8hrs of 1 on 1 face time to teach you how to out perform your competitors on social media $700 in Frederick Maryland and Montgomery County Maryland. We can do joint web conference if you are not located in Frederick County or Montgomery County Md – remote log in where we can both move the mouse, we can hear each other on the phone, you can ask questions about what you see me do etc.
Client List Testimonials available upon request. Consulting includes creating profiles and optimizing them specifically to improve your company website’s ranking in Google.
NOTE: we do not accept everybody that requests our services, the first hour is free to determine if we want to accept you and if we can do anything for you. We do not accept a client if we don’t think we can do something for you.
Business Blog Creation: WordPress blog hosted on your domain and SEO optimized- $500 we hand the keys to you
Blogger Supporting Blog Creation: Feedburner set up, SEO optimized – $200 we hand the keys to you
Google Places ranking starting from $2400 annually to $12000 annually.
Full portfolio displaying current rankings of existing clients, a proven track record, don’t take our word for any of this… call each one of our customers and ask them. Phone numbers and contact emails available on request.
Managed Company Facebook Pages $500 Month and up
Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:
$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.
Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.
National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $1,000 per month to $10,000 per month (depending on the strength of the competition)
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions
240 397-9804
Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions
Is Your Website Crafted To Please The Wrong Audience?
Do you do web design?”
The following reply is common for many SEO agencies:
“Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”
Web Designers often think they’re supposed to be writing to please humans.
Many Web Designers are Totally Clueless…
If you don’t write to please GoogleBot FIRST
No one is ever going to see your Shakespearean prose of glitzy flash presentation.
Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.
The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.
When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines. The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more
===
Who cares if you have a pretty site… if no one is ever going to see it!
If that expensive site with bells and whistles is ranked #211
I guarantee you no one is ever going to see it.
All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.
Often filling the entire front page of Google with links to OUR sites.
Local Google Advertising by David Bruce Jr of Frederick Web Promotions
LinkedIn Can Get You Work
07/28/2010
Welcome, David Bruce Jr
LinkedIn Profile
——————————————————————————–
Profile
David Bruce Jr
Search Engine Marketing at The Law Offices of Kelly Koch
Location
Washington D.C. Metro Area
Industry
Marketing and Advertising
David Bruce Jr most recent status update:
“It’s a sin to have social media marketing skills and not use them to promote local charities. You have the power to influence at this level”
- Search Engine Marketing at The Power of Touch
- Search Engine Strategist at Wells Fargo Reverse Mortgage Division
- Search Engine Marketing at HomePro Restoration, Inc.
- Search Engine Marketing at Computer Repair Frederick Md
- Search Engine Marketing at The Law Offices of Kelly Koch (Sole Proprietorship)
- Search Engine Marketing at BT Martin Contractors
- Search Engine Marketing at Dr Nita Gala
- Search Engine Strategist at JM2 Media (Sole Proprietorship)
Search Engine Marketing at Commercial Buildings Maintenance Inc Search Engine Marketing at Camo 4x4s
Search Engine Marketing at Joe’s Upholstery Shop
Search Engine Marketing at Gilbert’s Restaurant Equipment
Local Google Advertising at Frederick Web Promotions
Past •Search Engine Marketing at Airwiz Maryland Duct Cleaning
•Search Engine Marketing Consultant at Carolina Ice Company Inc
Search Engine Marketing at Reasonable Power Small Wind Engery
Diligent Adept with hundreds and hundreds of hours practicing NLP Robbins style at Personal Power 2
Hazmat CDL Truck Driver at Griffith Energy Services, Inc.
Education •Catonsville Community College
Recommendations 6 people have recommended David
Connections 126 connections
Websites
• Regional Search Ranking
•Social Media Marketing SEO
•Twitter•frederickwebpro
Public Profile
http://www.linkedin.com/in/marylandsearchenginemarketing
Summary
Over 10 years of experience in online marketing and search engine optimization. A customer-focused team player with strong problem-solving skills.
Actively Seeking Print Advertising Agencies and Web Developers/ Web Designers to provide Local SEO for wholesale. Your client need not know we are the ones providing the top ranking. You and your company can claim you are the local SEO ranking experts.
Non Disclosure Agreement and Agreement to Not Compete Required.
Proven abilities in Google ranking and intuitively knowing what would work on Facebook (and what is a lost cause) . Exceptional interpersonal and analytical skills. Looking to expand client base for search engine marketing consulting firm with a focus on Offline Marketing in combination with Search Ranking.
Knowing what will and won’t work on social media is a subjective skill set, it’s not something you can teach, you gotta just “have it”.
Maryland Internet Advertising
Maryland Search Engine Optimization
Maryland Search Engine Marketing
Local Google Advertising
Company Facebook Pages
Google those phrases…
See any commonalities?
Now Google This:
Local Google Advertising Consultant
Company Facebook Pages
Local Organic Search Ranking
Local Organic Ranking
http://www,frederickwebpromotions.com
How many times did you see that link in the above Google S.E.R.P.s? (serp=search engine results pages)
If you want your company website to perform that well
Contact David Bruce of Frederick Web Promotions
call 240 397-9804
SpecialtiesDominate Google™ rankings for any geographical area.
Every client I have is listed MULTIPLE times in the Google™ search engine results pages AND in Google local business listings (aka GoogleMaps / Google Places)
David Bruce Jr’s Professional Experience
Search Engine Marketing The Power of Touch
Health, Wellness and Fitness industry
May 2010 – Present (3 months)
Hired for search engine marketing and social media marketing for leading therapeutic massage therapist Laura Wells.
Tasked with improving search engine ranking, improving new customer inquires and online social media reputation management for geographical area of Williamsburg Virgina
Created main domain http://www.therapeuticmassagewilliamsburg.com
Created supporting blogs on multiple popular blogging platforms
Created company Facebook page specifically targeting the geographical area our client requested to dominate local Google search results pages: Local Google Advertising campaign
Search Engine Strategist Wells Fargo Reverse Mortgage Division
Public Company; WFC; Banking industry
April 2010 – Present (4 months)
Regional search engine strategist for John Bodecker, Reverse Mortgage Specialist at Wells Fargo Mortgage in Frederick Maryland.
Keyword Targets: “loans for seniors”, “reverse mortgages in Maryland”
Duties include social media strategy, search engine optimization, marketing director and more.
Search Engine Marketing HomePro Restoration, Inc.
Partnership; Environmental Services industry
March 2010 – Present (5 months)
Contracted to dominate local Google search results for Washington DC Metro Area for Mold Removal, Flood Damage, Fire Damage Restoration
David has 1 recommendation (1 client) including:
Michael Phelps
Search Engine Marketing CWP Tech Solutions (Sole Proprietorship)
Sole Proprietorship; Information Technology and Services industry
March 2010 – Dec 2010 Search Engine Marketing and sales copy for new and existing web design clients. Social Media Ghost writing for companies, doctors, celebrities.
David has 1 recommendation (1 co-worker) including:
Chris Phelps, Owner, CWP Tech Solutions
Search Engine Marketing The Law Offices of Kelly Koch (Sole Proprietorship)
Sole Proprietorship; Law Practice industry
November 2009 – Present (9 months)
Hired as local SEO contractor to obtain Google Maps Ranking for the geographical area The Law Offices of Kelly Koch practices in. Specifically “Divorce Lawyers Corpus Christi” and “Divorce Attorneys Corpus Christi”.
Search Engine Marketing BT Martin Contractors
Construction industry
September 2009 – Present (11 months)
Upscale exclusive remodeling contractor for Chevy Chase DC, Bethesda Maryland, Potomac Maryland contracted to achieve top ranking in Google for remodeling. I aim to take over half of the Google Search Engine Results Pages to dominate the local Google advertising exposure for this client.
David has 1 recommendation (1 partner) including:
Christopher Hegg, Owner, JM2 Media
Search Engine Marketing Dr Nita Gala
Medical Practice industry
July 2009 – Present (1 year 1 month)
Hired to dominate Local Google listings for eye exams in Frederick Maryland
Search Engine Strategist JM2 Media (Sole Proprietorship)
Sole Proprietorship; Internet industry
July 2009 – Present (1 year 1 month)
Consult for custom strategies to provide top search engine rankings for web design clients of JM2 Media. Offices in Corpus Christ TX and Frederick Maryland.
Google local business listing ranking combined with organic search ranking (and if necessary Google Adwords ranking) is the brass ring of search engine marketing. Few web developers are aware that Google local business listing ranking is determined by an algorithm, and web design clients of JM2 Media are ranked #1 in Googlemaps.
Google local business listings are trusted by consumers much more than they trust “sponsored links” or Adwords listings.
Search Engine Marketing Commercial Buildings Maintenance Inc
Facilities Services industry
June 2009 – Present (1 year 2 months)
Hired to improve search engine ranking for Outsourced Restaurant Cleaning and Commercial Cleaning for Commercial Buildings Maintenance Inc.
David has 1 recommendation (1 client) including:
Malcolm Carter
Search Engine Marketing Camo 4x4s
Public Company; GOOG; Internet industry
January 2009 – Present (1 year 7 months)
I am director of the complete Internet Presence and Search Engine Marketing/ Organic Search Engine Ranking for Camo 4x4s a talented North Carolina based professional outdoorsman videographer. Youtube’s most viewed hunting videos, National Geographic/ Discovery Channel quality on site bush videographer.
http://youtube.com/camo4x4s
SEO Copywriting
Search Engine Optimization
Search Engine Marketing
Professional Blogger
David has 1 recommendation (1 client) including:
Stuart Edwards
Search Engine Marketing Joe’s Upholstery Shop
Automotive industry
August 2008 – Present (2 years)
Hired to improve local search engine ranking for Maryland auto upholstery shop.
Search Engine Marketing Gilbert’s Restaurant Equipment
Food Production industry
August 2008 – Present (2 years)
Hired to Rank #1 in Frederick County Maryland for Restaurant Equipment. Gilbert’s Restaurant Equipment generated enough sales from the top Google ranking in both Frederick County and the entire state of Maryland they cancelled thier expensive Yellow Pages Ads. Saving them $3000.00 per year.
Local Google Advertising Frederick Web Promotions
Marketing and Advertising industry
May 2008 – Present (2 years 3 months)
Consultancy for dominating Google and other search engine results to benefit companies and corporations.
Professional Blogger.
Maryland Search Engine Optimization Consultant
David has 1 recommendation (1 partner) including:
Stephan Miller – Kansas City SEO, Kansas City SEO and E-Commerce Website Developer, Freelance
Search Engine Marketing Law Offices of Kelly Koch (Sole Proprietorship)
Sole Proprietorship; Law Practice industry
November 2009 – June 2010 (8 months)
Family Law Practice in Corpus Christi Texas.
Kelly Koch Divorce Attorney
Search Engine Marketing Airwiz Maryland Duct Cleaning
Environmental Services industry
June 2009 – June 2010 (1 year 1 month)
Hired to improve Google Ranking for keywords Maryland Duct Cleaning and Maryland Dryer Vent Cleaning
Search Engine Marketing Consultant Carolina Ice Company Inc
Food Production industry
May 2009 – June 2010 (1 year 2 months)
Subcontracted to improve search engine ranking for keywords “packaged ice North Carolina”.
Search Engine Marketing Reasonable Power Small Wind Engery
Environmental Services industry
August 2008 – July 2009 (1 year)
Search Engine Optimization for http://reasonablepower.com
Farm Ready Western Maryland Small Wind Energy Systems.
Diligent Adept with hundreds and hundreds of hours practicing NLP Robbins style Personal Power 2
Marketing and Advertising industry
1990 – 2009 (19 years)
Hazmat CDL Truck Driver Griffith Energy Services, Inc.
Public Company; 5001-10,000 employees; Oil & Energy industry
October 1983 – March 2003 (19 years 6 months)
Home heating oil delivery, seasonal, 16 winters not consecutively.
Serving Washington DC, Northern VA, Baltimore.
Driving a truck fed my family for many years before I learned how to wrangle the web
Education
Catonsville Community College Unix 101
2001 – 2001
G.E.D. I’m self educated and delight in trashing PHD/’s and Masters Degrees…
I gotta work on that
it’s a Scottish triait to be vindictive perhaps?
wonder where I get the Gloat from ???
gotta work on being more humble
Recommendations For David
Search Engine Marketing HomePro Restoration, Inc.
“David impressed us at HomePro with his work. His work trully will show for itself as it did for us. He got us ranked in Google as #1 and even more than once on the first page of Google. We are goiing to use him more now for better rankings in other counties. He is a SEO genius!!!” July 26, 2010
Top qualities: Great Results, Expert, Creative
Michael Phelps
hired David as a Search Engine Marketing in 2010
Search Engine Marketing CWP Tech Solutions (Sole Proprietorship)
“David is someone that I would consider a savant in his field. His knowledge of marketing and implementation is unlike I have ever come across before. He is a very large asset to CWP Tech Solutions. David’s brain never stops thinking of new ways to make marketing and advertising more powerful so that his customers benefit financially.” March 22, 2010
Chris Phelps, Owner, CWP Tech Solutions
worked directly with David at CWP Tech Solutions
Search Engine Marketing BT Martin Contractors
“”Tip of the Spear” What a one man machine of knowledge and know how. He is definately the man with the plan and can take it for action. He leads from the front with his go get it done personality. I can’t think of a better person to submit my Search Engine Marketing through. Better get with him now before your competitor does or you might just get left behind in these struggling economic times.” October 7, 2009
Christopher Hegg, Owner, JM2 Media
was with another company when working with David at BT Martin Contractors
Search Engine Marketing Commercial Buildings Maintenance Inc
“David is a dedicated and motivated person that takes his job seriously. His integrety and focus to his clients and work makes him stand out in his field of Search Engine Marketing Consultants.” July 17, 2009
Top qualities: Great Results, Good Value, Creative
Malcolm Carter
hired David as a Business Consultant in 2009
Search Engine Marketing Camo 4x4s
“David is a search engine marketing Guru. He has been getting my websites to rank in the top 10 search results on Google multiple times before millions of other pages for multiple businesses of mine. When, I say I ranked multiple times…
I rank more than once on the first page of search results for broad search key terms. Sure, you can pay Google to place an ad and pay per click with a spending cap which turns your ad off when you reach your daily budget and limit of ad clicks but, it is much more economical to hire David and come up on the first page every time someone searches your key words.
I am a prominent outdoor videographer/ editor/ & producer who has made my stake in the outdoor video industry through youtube for the past three years. Through David’s positive marketing reinforcement strategies, David has helped me to become noticed by large television networks such as the Discovery channel.
Instead of having to call people to get my material out, the corporations and people call me. David is very reliable, easy to stay in touch with, and very economical which is important in this troubled economy. I would recommend him hands down to get your business noticed by the hundreds of millions of internet users with out hesitation! Sincerely, Stuart M. Edwards Owner/ Producer/ Host/ Videographer/ Editor of youtube.com/camo4x4s” January 5, 2010
Top qualities: Great Results, Expert, Good Value
Stuart Edwards
hired David as a Business Consultant in 2009, and hired David more than once
Local Google Advertising Frederick Web Promotions
“You can’t beat David at Local SEO. He is who turned me on to how powerful it can be and that it even existed. If you want to put your business on the map, which is how they come up in Google now because Google smart and knows the difference between local and general searches, then talk to David.” August 27, 2009
Stephan Miller – Kansas City SEO, Kansas City SEO and E-Commerce Website Developer, Freelance
was with another company when working with David at Frederick Web Promotions
Additional Information
Websites•Regional Search Ranking
•Social Media Marketing SEO
•My RSS Feed
Twitter:•frederickwebpro
InterestsLocal Google Advertising (Google that)
Maryland Internet Advertising (Google that)
search engine optimization Frederick (Google that)
If you want your company website to perform in Google
Contact David Bruce
Groups and AssociationsAllen Says “Internet Marketing Warriors“
Honors and AwardsE.S.T.Graduate 1979, Evelyn Wood Reading Dynamics 1973, Catonsville Comm College Unix 101 2001
Contact Settings
Own a small business and want to advertise locally in Google? email me
Is your companies existing website in the Google “Website Witness Protection Program?” email me
Every single one of my clients has multiple listings in the top ten for the keyword phrases that their prospective customers would type into Google to find the products and/or services they seek.
Interested In?career opportunities
?consulting offers
?new ventures
?job inquiries
?expertise requests
?business deals
?reference requests
?getting back in touch
Contacting You
How a user can contact you depends on how he or she is connected to you:
Information: David’s Activity
David Bruce Jr is using LinkedIn’s Profile Organizer to save and organize profiles of key contacts. Explore Profile Organizer »
12 minutes ago.David Bruce Jr was recommended by Michael Phelps, “David impressed us at HomePro with his work. His work trully will show for itself as it did for us….”
26 minutes agoRead more.David Bruce Jr It’s a sin to have social media marketing skills and not use them to promote local charities. You have the power to influence at this level
26 minutes agoUnlike Like Comment .David Bruce Jr is now connected to Caleb Freeman
6 hours ago.David Bruce Jr Beware of Some Flat-Rate SEO Providers http://ff.im/-onij9 via Twitter
1 day agoUnlike Like Comment .David Bruce Jr Beware of Some Flat-Rate SEO Providers: SEO is not a flat-rate business. The time and effort… http://goo.gl/fb/oPZNg via Twitter
1 day agoUnlike Like Comment .David Bruce Jr 10 Things Business and Sex Have In Common http://is.gd/dIzN3 via Twitter
3 days agoUnlike Like Comment .David Bruce Jr 10 Things Business and Sex Have In Common http://ff.im/-oht5s via Twitter
3 days agoUnlike Like Comment .David Bruce Jr SW Florida Mobile Food Pantry Supplies Food To The… http://is.gd/dIzB7 via Twitter
Ft Myers Charities: SW Florida Mobile Food Pantry Supplies Food To… ftmyerscharities.blogspot.com
3 days agoUnlike Like Comment Share .David Bruce Jr SW Florida Mobile Food Pantry Supplies Food To The… http://ff.im/-ohsXO via Twitter
Ft Myers Charities: SW Florida Mobile Food Pantry Supplies Food To… ftmyerscharities.blogspot.com
David’s Connections (126)
Advertising Agencies in Frederick Maryland
07/17/2010
Advertisement agencies are firms that help you to advertise in a professional and a cost effective way. Advertising agencies are becoming more and more popular, thanks to the reliability and efficiency of work offered by them. With the tremendous growth and competition in the advertising world it is becoming more and more difficult to advertise your product in the lowest possible cost. Almost each and every company local, national, international, everybody wants to advertise about their products and services, this has contributed to the increasing prices of advertising.
Big companies and organizations do not mind spending a fortune for their ads, but the pinch of the rising cost is felt by newly started small scale businesses. The big companies sign up famous personalities as their brand ambassadors and also capture all the premium time slots on the TV, premium front page corners in the news paper, cover pages of the magazine, popular internet websites, by paying high sums of money. This leaves little scope for other companies to broadcast or publish their ads and market their products. Advertisements help the brands to establish themselves as well as flourish and help them increase their brand value.
Role of advertising agencies:
- Mediator: Advertising agencies work as mediators between the publisher and the advertiser. They make sure that both the parties get the best deal and no one feels like cheated. Both the parties then have to pay some commission to the advertising agency and this is how the revenue for the advertising agency is generated.
- Right bid: The advertising agencies help the advertiser to make the right and the most profitable bid. They help the advertiser get premium slots and premium ad deals with proper market research and reliable advice. They also help you start your ad campaign in the limited revenue available.
- Ad making: They help you make the best ads. They have got people who work on the concept of the ads and who create a good as well as an effective ad. For TV commercials they also have professional and eligible ad directors.
- Designers and artists: These advertising agencies have professional artists and designers. These people help you design a good looking and attention seeking news paper or magazine or internet based ad. They also decide on the colors that should be used in the ad and make it very attractive.
- Writers: These advertising agencies also employ writers with good skill and command over the language. These writers’ help you wrote bold and witty, eye catching titles to for your ads. They also help you write the content of the ad in such a way that it will impress the reader and get him involved with your product or your services.
- Management: These advertising agencies also have people who manage your ads. These people keep your ads updated with the latest content and keep them changing every month or week to catch the attention of the reader and keep him interested. They also see to it that the content or concept of your ad is not being copied by anybody else.
James Copper is a writer for http://www.bigstrategies.co.uk
Advertising Agencies in Maryland
Frederick Web Promotions
785 Wembly Dr Frederick Md 21701 240 397-9804
Did You Loose Your Google Places Account
06/21/2010
Google Local Business Listings
Cheating with fake reviews or keyword stuffing the company name WILL Get you BANNED from Google Places… it IS possible to be forgiven IF you take certain steps!
The most valuable part of a local Google Advertising campaign, Google Local Business Listings are powered by Google Maps, which is now called Google Places.
Google Places business listings often appear above the organic Google listings
Did your Google Places Account Get Suspended?
- Fake reviews you left singing your companies praises
- keyword stuffing
- entering too many custom categories
- mud slinging by fake complaints against your competitors
- opening a gmail account, leaving a fake review (and never logging back into that gmail account again… did you really think Google was that stupid?)
… every possible method of gaming the Google local business listing rankings has already been thought of, attempted in the last 6o minutes.
So… you bent the rules and were caught dirty??
Welcome to the club, you most certainly are not alone!
So now you’re kicked off, is there a Google path to redemption?
Yes there is!
If you want back in to the good graces of Google Places we can help!
Google announced that there are Quality Scores it uses as criteria to determine which websites should rank higher in Google’s Local Business Listing Rankings
Among them is to complete not only your Google Profile but if you have any, your employees Google profiles. See my post on Real Estate Marketing blog platform ActiveRain:
So You Want Something From Google And Didn’t Hang Your Shingle Out
A more completely filled out contact us page is another common error of omission
======
If you’d like for us to pull your fat out of the fire, we can do that:
Guaranteed Google Places or Google Local Business Listing ranking
Top 3 listing for your main keyword in Google Maps Guaranteed
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2400 annually
It’s widely known that to boost your ranking in Google Places you should add up to 10 photos or images to your Google Places Accout
785 Wembly Dr Frederick Md 21701 240 397-9804
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions
240 397-9804 cell, OK to call afterhours, I’m almost always available
Free DIY SEO (do it yourself search engine optimization) Tricks
Let’s say you’re a web developer or a web designer doing site for a local business that sells products, you create a website (better yet a blog), you need to SEO that site. You grab some photos from the manufacturers website to represent the product line.
You need to use images to represent your companies product or service… You use public domain images… what’s the problem?
Those images have been used hundreds, perhaps thousands of times before, Googlebot has seen the code for those images used over and over again. You’re in danger of getting penalized with Google’s duplicate content penalty
There is debate over what that penalty is but you can be sure that the more unique content that is on your site, the more Googlebot will favor your site over your competitors.
Here’s a neat trick to scramble the code to make public domain images appear to be fresh content in Googlebot’s eyes. Disclaimer: Do NOT use this trick to steal other people’s images and make them your 0wn, you will eventually get caught and you webhosting will likely be cancelled!
This SEO tactic is for using images you have permission to use, for example, if you sell appliances, if you ask the manufacturer they will allow you to use the images depicting the appliance from the official manufacturers website.
Problem is Google already indexed those pictures, the underlying code for the image is known to Google as not being YOURS. You want unique content to get Google to favor your website
Fresh Content For Off the Shelf Images DIY SEO Trick
- Download the image from the manufacturers website
- Find said image in your My Documents and open it up in MS Paint (most PCs running windows come with paint.exe, if not it’s a free download from Microsoft)
- Chop off ONE PIXEL from either the horizontal or vertical axis (in Paint click on “Attributes”)
- Save the image as something other than what it was originally, if it was a .jpg save it as a .png; effectively scrambling the code that renders the image
- Open the saved image in Photoshop or any free photo editing software, this time resave it as a .jpg or return it to the file form you orginally downloaded it as
Presto chango: you now have fresh unique content in Google’s eyes, you’re still obligated to credit the original author
Sources Online Where You Can Get Public Domain Photos and Images:
http://www.publicdomainpictures.net/
http://en.wikipedia.org/wiki/Public_domain_image_resources
http://public-photo.net/
. . Public Domain Photos . .
Free for commercial redistribution and alteration
http://www.ehow.com/how_4865119_photos-commercial-use.html
In the US, any image that dates before 1923 is in the public domain. That is, it is no longer copyrighted, and free for anyone to use, for any reason.
A site called fromoldbooks.org has a beautiful collection of such images, and is especially rich in old-timey holiday pictures.
Read more: How to Get Free Photos for Commercial Use | eHow.com http://www.ehow.com/how_4865119_photos-commercial-use.html#ixzz0rNYx0147
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There’s a LOT more tricks and tactics used by Frederick Web Promotions
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Web definitions for Googlebot |
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| Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine. en.wikipedia.org/wiki/Googlebot - Definition in context |
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The indexing is performed by a program Googlebot which periodically requests new copies of web pages it already knows about. The more often a page updates, …
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Googlebot: definition and examples of Googlebot | Wordnik
Googlebot: Dictionary definitions and example sentences of Googlebot on Wordnik.com.
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