Google SEO and Domain Authority
By Tom Greaves

To understand how to best optimize your site for Google you need to understand how the web’s link graph works and how Google places value on a particular site. One of the most common SEO techniques is to build vast amounts of links back to a particular page in order to boost its popularity and rank it higher on Google’s index.

Google’s world famous patent PageRank was designed originally to work out the popularity of a particular page on the web. It would take into account where the link was coming from and how relevant it was to the target page. A link from a popular trusted page would be worth a lot more than a link from a page hardly visible on the web.

Google has evolved in the last few years and is now making rank calculations based on a domain level as well as on a page level. Google will now assess how many domains point to your domain, how much authority these domains have and how relevant they are to your content.

So when we are building links back to our sites we need to think about the type of domains pointing to us as
well as the type of pages. For instance a link from a deep page of an authority site may well be worth more than a link from the home page of a less recognized site.

Also whilst thinking about the authority of our domain we need to think about where external links point to on our pages. A common mistake many newbie SEO’s make is by building all their links to their home page leaving their deeper pages to drop out of the index, however Google will specifically look to see where links are pointing to. Google may consider all pages without links to be of no interest and therefore not worth adding to the index. Sites with good amounts of links popularity to deeper pages will always rank better on Google.

When practicing any SEO technique be sure to think about trust, authority and popularity from the perspective of your domain as a whole rather than a particular page. Do you ever wonder why authority sites seem to be able to rank new pages quickly? This is because they have huge amounts of domain authority; Google trusts them fully and therefore fully trusts every piece of content that comes from those domains. It’s simple really build domain authority and rank higher on Google quicker.

If you would like to learn SEO techniques please visit the SEOwizz SEO blog

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Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.

No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.

No SEO practitioner will intentionally mislead, harm, or offend a consumer. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like “bait and switch” where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.

No SEO practitioner will intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.

No SEO practitioner will falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.

No SEO practitioner will falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.

No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.

No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.

No SEO practitioner will set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.

All SEO practitioners will offer their clients both internal and external dispute resolution procedures. This includes the publishing of address and phone numbers on primary web pages, the inclusion of third-party dispute resolution links prominently placed within the practitioners web site, and contracts that include sections discussing dispute resolution.

All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner. All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.

All SEO practitioners will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with the SEO practitioner in order to obtain and retain search engine placement. The SEO practitioner is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.

SEO Code of Ethics Compliant

Maryland Internet Advertising improving Google ranking

By localgoogleguru in Maryland Internet Advertising on Sunday,

How does one get a jump on getting top listings in Google for a company doing business in Maryland?
If you’re new to this blog you may want to subscribe to our RSS feed and subscribe via email to Maryland Internet Advertising to make sure you catch the latest posts.
The easiest way is to have some foreknowledge of the Google algorithm. The discipline of Search Engine Optimization or SEO is what I’m talking about.
Google’s search engine uses an algorithm to decide which site gets to be number 1 and which site is relegated to number 2 and so on. That exact algorithm is a closely guarded secret!
There is a simple way to gain some insight into how Google “pre sorts” all data: wouldn’t it be great if you knew in advance what Google is using to sort websites?
The secret I use is built right into a standard Google search: autocomplete
Start any search and Google will attempt to figure out what you were searching for and a drop down window will open with pre filled out suggestions of recent searches. The total volume of recent searches will also be displayed.
Frederick Web Promotions competes in Maryland, we offer Internet Advertising.
Fill out a Google Search with the opening phrase maryland and you’ll see:
1.maryland judiciary case search
2.maryland lottery
3.maryland mva
4.maryland football
You’ll also see the number of recent searches. This is an invaluable tool and I’ll show you why, but lets finish with the keywords I want to be found under.
Continue with Google open and Maryland still typed into the search box, now add the word Internet (so we’re now at maryland internet- google is going to make all words lower case so don’t get on me about grammar)
Maryland Internet – Google suggests the following:
1.maryland internet providers
2.maryland internet service
3.maryland internet advertising
4.maryland internet marketing
5.maryland internet sales tax
6.maryland internet marketing expert
OK, now look at the number of searches for each (I’m not posting them here because they are subject to change, we’re only illustrating here)
There is too much competition for Maryland Internet Advertising, I’m already #2 out of a field of 1,200,000
I don’t rank as high as I’d like for Maryland Internet Marketing but I do rank for Maryland Internet Marketing Expert. To improve my rankings in one I’ll start by ranking in the other, a sort of strike while the iron is hot approach.
The strategy involves taking the longer keyword phrase to the top and using that success as a spring board to tackling the shorter keyword phrase.
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David Bruce is a professional blogger and publisher of Life in Frederick Maryland an online magazine for Frederick Maryland.
Owner of Frederick Web Promotions a Maryland Search Engine Marketing firm.