Free DIY SEO (do it yourself search engine optimization) Tricks

Let’s say you’re a web developer or a web designer doing site for a local business that sells products, you create a website (better yet a blog), you need to SEO that site. You grab some photos from the manufacturers website to represent the product line.

You need to use images to represent your companies product or service… You use public domain images… what’s the problem?

Those images have been used hundreds, perhaps thousands of times before, Googlebot has seen the code for those images used over and over again. You’re in danger of getting penalized with Google’s duplicate content penalty

There is debate over what that penalty is but you can be sure that  the more unique content that is on your site, the more Googlebot will favor your site over your competitors.

Here’s a neat trick to scramble the code to make public domain images appear to be fresh content in Googlebot’s eyes. Disclaimer: Do NOT use this trick to steal other people’s images and make them your 0wn, you will eventually get caught and you webhosting will likely be cancelled!

This SEO tactic is for using images you have permission to use, for example, if you sell appliances, if you ask the manufacturer they will allow you to use the images depicting the appliance from the official manufacturers website.

Problem is Google already indexed those pictures, the underlying code for the image is known to Google as not being YOURS. You want unique content to get Google to favor your website

Fresh Content For Off the Shelf Images DIY SEO Trick

  1. Download the image from the manufacturers website
  2. Find said image in your My Documents and open it up in MS Paint (most PCs running windows come with paint.exe, if not it’s a free download from Microsoft)
  3. Chop off ONE PIXEL from either the horizontal or vertical axis (in Paint click on “Attributes”)
  4. Save the image as something other than what it was originally, if it was a .jpg save it as a .png;  effectively scrambling the code that renders the image
  5. Open the saved image in Photoshop or any free photo editing software, this time resave it as a .jpg or return it to the file form you orginally downloaded it as

Presto chango: you now have fresh unique content in Google’s eyes, you’re still obligated to credit the original author

Sources Online Where You Can Get Public Domain Photos and Images:
http://www.publicdomainpictures.net/

http://en.wikipedia.org/wiki/Public_domain_image_resources

http://public-photo.net/ 
. . Public Domain Photos . .
Free for commercial redistribution and alteration

http://www.ehow.com/how_4865119_photos-commercial-use.html

In the US, any image that dates before 1923 is in the public domain. That is, it is no longer copyrighted, and free for anyone to use, for any reason.

A site called fromoldbooks.org has a beautiful collection of such images, and is especially rich in old-timey holiday pictures.

Read more: How to Get Free Photos for Commercial Use | eHow.com http://www.ehow.com/how_4865119_photos-commercial-use.html#ixzz0rNYx0147

=====

There’s a LOT more tricks and tactics used by Frederick Web Promotions

For a Seasoned SEO with a proven track record to handle your companies SEO call SEO Apex Predator David Bruce Jr

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 397-9804 

Web definitions for Googlebot

Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine.
en.wikipedia.org/wiki/Googlebot – Definition in context

Search Results

  1. Googlebot definition  

    Search engines usually employ some sort of automatic programs to crawl the Web and index all the pages they find. Some search engines refer to them as
    google.about.com/od/g/g/googlebotdef.htmCachedSimilar
  2. GooglebotDefinition  img src=”linkscanner://safe.gif/” border=”0″ alt=”” width=”20″ height=”20″ />

    The indexing is performed by a program Googlebot which periodically requests new copies of web pages it already knows about. The more often a page updates,
    http://www.wordiq.com/definition/GooglebotCached
  3. Googlebot: definition and examples of Googlebot | Wordnik  

    Googlebot: Dictionary definitions and example sentences of Googlebot on Wordnik.com.
    http://www.wordnik.com/words/GooglebotCached
Advertisements
4 Secrets to Increase Search Engine Ranking Today

Do you want to increase search engine ranking to boost your traffic and sales?

SEO isn’t as complicated as many people think. What I’ve discovered is that when you know the insider secrets, you can literally dominate any keywords and boost search engine rankings of any websites that you have.

How do I know? Simple: Using the exact secrets you’re about to learn here, I’ve easily dominated Google and achieved high search engine rankings for the super-competitive “article submission” keyword with my website at ArticleSubmitAuto.com.

Here are the 4 proven secrets to increase search engine ranking for your keywords:

Secret 1: Write and Publish Articles

Write a high quality article related to the subject of your website and submit it to the top 30 article directories and other ezine publishers.

Remember to include your website link in the resource box of your articles so that when your articles are published, they will provide high quality backlinks to your websites.

Why are backlinks important?

You see, major search engines like Google determines the ranking of your web page largely through the quality and quantity of internet sites that link to yours. Generally, the higher the authority levels of the incoming links, the higher the link popularity of your website, the greater your search rankings.

So by having authoritative article directories like EzineArticles linking back to your websites, it will definitely help give your website the extra boost in rankings and traffic.

Secret 2: Use the Same Keyword for All Your Backlinks

Forget about what other people say about “link diversity” – that is, creating backlinks to your websites using different keywords to make it look more natural to the search engines.

Through expensive trial and error, I realized that it doesn’t matter. In fact, I’ve discovered that by concentrating all your efforts in building backlinks with the same keyword, you’ll get faster and better results.

Secret 3: Use The Same URL for All Your Backlinks

Look at these URLs:

http://www.yourdomain.com
http://yourdomain.com

Strangely, even though the above URLs all lead to the same page, search engine treat them as different pages. So decide if you want to use “www” during backlinking and stick to it.

Secret 4: Spy On Your Competitors

Do a search on your targeted keyword in Google to find out which are the web sites that are ranking the highest. What you need to do is to find out which websites are linking to them, and try to get the exact same websites to link to you.

Reverse engineering the high search engine rankings of these websites is the best method to boost search engine rankings for your own sites.

You can find out who is linking to them by using backlinkwatch.com. This will return the number of internet sites that are providing backlinks to your competitors. By visiting each of them, you may be able to pick up a good number of quality internet sites that you can also approach and get them to link to you.

Alternatively, you can have someone to find and build these high authority backlinks to your website right away and improve search engine ranking

Article Source: http://ezinearticles.com/?4-Secrets-to-Increase-Search-Engine-Ranking-Today&id=3984785

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 397-9804

Check your rankings often?

If you’re not paying attention you’ll get a very false sense of security.

News Bulletin: Google Doesn’t Show Everybody The Same Results!

It shows you what it thinks you want to see… Google’s Personalized Search is a game changer.

Google’s (and Broadcast Television’s) Advertiser Supported Business Model

For some time now (several years) Google records what your search habits are in an effort to be a more effective advertiser. It needs to learn something about you in order to know which advertisements you’re more likely to purchase from. Until recently Google only tracked you while you were logged in to your Google account (logged into Gmail and you’re logged into everything else Google, Gmail is to Google what your social security # is to Big Brother)

What are the implications for SEO?

If you have a commercial website and you’re concerned at where your company website ranks… and you search for your website often Google will NOT show you what your prospective customers see, Google will show you what it thinks you want to see.

You’ve inadvertently trained Google to display your website, artificially higher than it “really” is, and you did it to yourself.

Implications for Do It YouSelf SEOers are… well, plentiful.

You are more likely to (mistakenly) tell a SEO company, no thanks, don’t need you, am doing just fine by myself.

… and you’re not, but you don’t know that.

If you are an SEO and you check the rankings often so in a desperate attempt to have something in the way of vastly improved ranking results to show your new (nervous) SEO client…

all new SEO clients are nervous, they either don’t really understand what they’re paying you for OR they’ve done a lot themselves and just came to the conclusion it is productive to outsource this  to a professional… those clients are REALLY skeptical to see what it is they’re paying you for.

… Google is going to display what IT thinks you want to see, NOT what everyone else sees.

Moral of this story?

Since this is a “feeder blog” (aka supporting blog) and not my main blog I’m not going to tell you as much here as I do on http://www.frederickwebpromotions.com but this much I am willing to share (for free, I am NOT in business to give away all my secrets for free):

Do NOT check your rankings from the same computer you promote from.

Do NOT cheat, game the system, practice Black Hat SEO, or even Grey Hat SEO From the same computer you check your ranking on.

Go to the Library to check what the rest of the world sees.

… this way you may not embarrass yourself the way I did right here on this blog

Improve ranking in Google Local Business Listings

Frederick Web Promotions

240 397-9804

davidbrucejr@frederickwebpromotions.com

Organic?

It almost sounds edible doesn’t it?

The definition of Organic Search Results is the search term results returned by a search engine that are derived from what they search engine itself thinks is important as opposed to returning paid listings or advertisements.

You type a keyword into a search engine and the search engine tells you what it thinks is the most important website regarding that search term. Search terms are what the search engine industry calls “keywords”.

Google claims that their users click (organic) search results more often than advertisements.Wikipedia’s definition of search engine optimization uses the term “Algorithmic” as a synonym for “Organic”.  What is an algorithm?

Why algorithms are necessary: an informal definition

While there is no generally accepted formal definition of “algorithm“, an informal definition could be “an algorithm is a process that performs some sequence of operations.” For some people, a program is only an algorithm if it stops eventually. For others, a program is only an algorithm if it stops before a given number of calculation steps.

For our purposes an algorithm is a mathematical process that stops when it decidesdefinitively which website gets to be Numero UNO and who is second string, third string, also ran, and filed away under ‘deep six’.
Wikipedia goes on to say this: “As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.”
So optimizing a site means taking an existing site, it might be a pretty site, might be an interesting site, may or may not have state of the art graphics… but it’s nowhere to be found in the first page of Google results.
Why is that?
Because the ‘artist’ who crafted the site didn’t know the first thing about keywords nor did they take into account which part of the page the “bot” is going to “parse”
What organic search engine optimization does is to *optimize* the page so Google will think more highly of that page.

… I’ll bet my last paycheck the web designer thinks they’re supposed to write the code for human consumption…

Wrong.

You want the site to be found I take it?I mean the whole purpose of the site is to get someone to buy something… and is that going to happen if the fancy site is buried deep in the search results on say “results 71 through 80”
You either write the code to please GoogleBot or you’re writing it as a hobby. If the desired result is to put MONEY in the CASH REGISTER, you’ re wanting to write code that pleases Google FIRST, pleasing humans comes second.Argue with me if you want… My sites make money, their sites look pretty.

Which one do you want?What can one do to get your site to rank higher than your competitors site?… that’s the $12,000 question.

RELEVANCE – that’s what Google Wants

Ranking – that’s what YOU want.

Google is bigger than you are… you want something from Google?I thought so… give Google What IT wants and Google can make you rich.
Anything that can be abused… will be (can’t remember where I heard that first, wish I could claim it as my own quote). Everybody thinks the job of an SEO guy is to trick Google.  So many people in marketing are under the foolish notion that our job is to ‘get away with’ getting at the top of Google without having to pay to get at the top.Every business person on the planet wants their product to outsell everybody else’s product.
They don’t’ give a rats a** about any body else but themselves.What’s in it for them? is their axiom.They’ve got the cart before the horse!Think about this carefully: What does Google Want?