Google SEO and Domain Authority
By Tom Greaves

To understand how to best optimize your site for Google you need to understand how the web’s link graph works and how Google places value on a particular site. One of the most common SEO techniques is to build vast amounts of links back to a particular page in order to boost its popularity and rank it higher on Google’s index.

Google’s world famous patent PageRank was designed originally to work out the popularity of a particular page on the web. It would take into account where the link was coming from and how relevant it was to the target page. A link from a popular trusted page would be worth a lot more than a link from a page hardly visible on the web.

Google has evolved in the last few years and is now making rank calculations based on a domain level as well as on a page level. Google will now assess how many domains point to your domain, how much authority these domains have and how relevant they are to your content.

So when we are building links back to our sites we need to think about the type of domains pointing to us as
well as the type of pages. For instance a link from a deep page of an authority site may well be worth more than a link from the home page of a less recognized site.

Also whilst thinking about the authority of our domain we need to think about where external links point to on our pages. A common mistake many newbie SEO’s make is by building all their links to their home page leaving their deeper pages to drop out of the index, however Google will specifically look to see where links are pointing to. Google may consider all pages without links to be of no interest and therefore not worth adding to the index. Sites with good amounts of links popularity to deeper pages will always rank better on Google.

When practicing any SEO technique be sure to think about trust, authority and popularity from the perspective of your domain as a whole rather than a particular page. Do you ever wonder why authority sites seem to be able to rank new pages quickly? This is because they have huge amounts of domain authority; Google trusts them fully and therefore fully trusts every piece of content that comes from those domains. It’s simple really build domain authority and rank higher on Google quicker.

If you would like to learn SEO techniques please visit the SEOwizz SEO blog

Article Source: http://EzineArticles.com/?expert=Tom_Greaves

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Backlinks 101

Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Where they come from and how the anchor text is written is critical to achieving success in the search engine results pages.
Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts

Back links are really important. What I am noticing with my WordPress blog is that if I keep saturating it with good content, lots of ping backs are coming in from related blogs. The links are building because of the quality of the information that I am posting.

When we say that more number of incoming links pointing toward your website defines Link Popularity, we are talking about your “website’s worthiness”. Link Popularity isn’t a chemical formula that can be attained by mixing two or more components. Gaining maximum number of links pointing to your website requires skills, backed up by your website’s worthiness. If your site is worthy of a link, you can earn a great profit with Link Popularity. And if it isn’t, all your Link Building efforts might go in vain!

How does one get listed in Google locally?

For example this blog is about geting your Maryland small business ranked in the first ten Google search resutls.

Sidebar for SEO nomenclature: SERP. when you search for anything in Google what comes up is a SERP serp=search engine results page and that page consists of: 10 Organic or ‘natural’ search results in the body or middle of the serp page. One the right hand side are sponsored links or advertisements. the first three search results above the organic are often sponsored links. Sometimes when searching for local products or services Google shows what it calls Google Business Listings. Those are garnered from Google Maps.

So how does one get ranked in Google locally? like for Maryland for example?

People generally type a full sentence as a question:

Where can I find X

What Google returns is a listing of X thingys that are ONLY located in Maryland.