I actually sent this to a new local Google advertising client of mine ( I subcontract to web designers) a moment ago and thought it prudent to repost here:

Here’s what needs to happen before we can start on your Local SEO:

We (the client and me/us) need to research what keyword phrase to target.

I can take suggestions from them (what do they *think* they want to rank for) THEN plug those into several keyword tools to garner our best guess (I know that’s not what you or the client wants to hear but big G does NOT reveal exact #’s on exact querys)

Then we pick from that research. I *could* just “Pick A Target” based on my experience

We need to make the client happy…

Here’s a potential problem: the client typically wants to rank for what THEY think people are searching for… often the client has no clue (not unlike a person who wants to sell their home but is asking for an unrealistic selling price)

OR… the client wants to rank for everything under the sun… not good

The way Google “passes out” Google trust is like this:

A) you gotta rank for SOMETHING before you can rank for anything
B) sell one thing… but sell it well
C) AFTER and only after you rank for the first “target” (which is what I call keywords, they’re targets to me), THEN we tackle what I call an “adjacent keyword phrase” and I’ll explain why:

It takes Googlebot roughly 6 weeks to index the entire planet/ every country, every language… that’s a baseline
It takes 6 MORE weeks to compare the baseline to the increase in inbound links/ social media mentions – likes- subscriptions – buzz created etc

This time frame is like a computer hard drive’s File Allocation Table: without a baseline to compare intervals from a starting point, there is no way to determine a position, If I handed you a map and said take 40 steps to your right… You’d have to first know where YOU are to figure out where 40 steps to your left is.

In plain English: one keyword phrase per 12 week cycle

perhaps not what the client wants to hear

… don’t shoot the messenger, it’s Google’s DoJo, I’m just telling you how the algorithm works.

Yes we are for hire and have a good, better, best plan for you to choose from

8hrs of 1 on 1 face time to teach you how to out perform your competitors on social media $700 in Frederick Maryland and Montgomery County Maryland. We can do joint web conference if you are not located in Frederick County or Montgomery County Md – remote log in where we can both move the mouse, we can hear each other on the phone, you can ask questions about what you see me do etc.

Client List Testimonials available upon request. Consulting includes creating profiles and optimizing them specifically to improve your company website’s ranking in Google.

NOTE: we do not accept everybody that requests our services, the first hour is free to determine if we want to accept you and if we can do anything for you. We do not accept a client if we don’t think we can do something for you.

Business Blog Creation: WordPress blog hosted on your domain and SEO optimized- $500 we hand the keys to you

Blogger Supporting Blog Creation: Feedburner set up, SEO optimized – $200 we hand the keys to you

Google Places ranking starting from $2400 annually to $12000 annually.

Full portfolio displaying current rankings of existing clients, a proven track record, don’t take our word for any of this… call each one of our customers and ask them. Phone numbers and contact emails available on request.

Managed Company Facebook Pages $500 Month and up

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.

Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $1,000 per month to $10,000 per month (depending on the strength of the competition)
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 397-9804

Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions

Google News for Internet Advertising Jan 17 2010

Looking for ideas for content to put your Internet Advertising blog?
Content is king, you want your main website to perform in Google, you get extra blogs to “support ” your main site (link to it), that’s not enough by itself though, you’ve got to have relevant content on those extra (supporting blogs)

So that means you need to write fresh content for your main site/blog and get, somehow, by hook or crook content to put on those supporting blogs to… fret not, I’ll show you how.

Second Tier Blogs
Repurpose already published articles ON YOUR TOPIC, all you have to do is open with a couple paragraphs, and close with a standard “call to action” sort of like a footer at the bottom of each post. Add your contact info there and of course link back to your main website.

Does re-purposing articles work to boost your main site’s ranking?

You tell me:

Local Internet Advertising on Imageshack

The Guardian Google 4Q Net Seen Clicking Along On Recession-Proof Web Ads‎ – 10 hours ago

Google, which makes much of its revenue through Internet search advertising, has weathered the economic downturn better than many competitors. …
Wall Street Journal – 8818 related articles »

Why Yahoo Is on a Dealmaking Binge‎ – BusinessWeek – 115 related articles »
Expert: Fraudsters Pull Tricks With Google Ads‎ – PC World – 16 related articles »

Why Advertising Is Failing On The Internet Mar 22, 2009 … 1. There Must Be Something Other Than Advertising: The expected drop in internet advertising revenues this year was neither unpredictable …
http://www.techcrunch.com/…/why-advertising-is-failing-on-the-internet/ – Cached – Similar
Online advertising – Wikipedia, the free encyclopediaOnline advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract …

Competitive advantage over … – Ethics – Revenue models – Types
en.wikipedia.org/wiki/Online_advertising – Cached – Similar
Internet marketing – Wikipedia, the free encyclopedia Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. …
en.wikipedia.org/wiki/Internet_marketing –

IAB – Dedicated to the Growth of the Interactive Advertising …Interactive Advertising Bureau — Dedicated to the continued growth of interactive … IAB Internet Advertising Revenue Report View the latest IAB Internet …
http://www.iab.net/

Internet advertising: The ultimate marketing machine | The EconomistThanks to the power of the internet, advertising is becoming less wasteful and its value more measurable.
http://www.economist.com/businessfinance/displaystory.cfm?story_id…

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
785 Wembly Dr
Frederick Maryland 21701
240 397-9804

davidbrucejr@frederickwebpromotions.com

http://www.frederickwebpromotions.com

Bing Likes WordPress.com blogs

I’ve been preaching this mantra: you want your company website to perform in search engines? Get an external blog to support your main company website.

If you want to rank in Microsoft’s Bing, do yourself a favor and get a WordPress.com blog like this one:

Search Bing (or MSN) for this keyword phrase:

maryland internet advertising

MSN returns 18,000,000 websites that all purport to be on this subject.

Look who is number one:

You want your site to rank in Bing, get wordpress.com

You want your site to rank in Bing, get wordpress.com

Want results like that for YOUR company website?
Local Google Advertising

Want YOUR company to rank #1 in Yahoo?

Google isn’t the only show in town… the deal between Microsoft and Yahoo means you’d better be looking at your companies place in Yahoo!

Go to yahoo and type in Maryland Search Engine Optimization, take a peek at who is #1 and #2

Maryland SEO in Yahoo 08-07-2009

Now that you’re duly impressed… If you want me to show you how I did that, get a Yahoo buzz account and buzz my articles below:

“The US Post Office says it’s volume is down by roughly a third… it seems there is lot less print/ junk mail being sent, I’m of the opinion that as advertisers, we are spending less on print ads because they just aren’t working; if print worked …”

You were the first to buzz this up! (Undo)

39 hours ago

You commented on this! – 42 hours ago

“We are a Frederick, Maryland Based Commercial Cleaning firm serving primarily office buildings large and small and major restaurant chains in 6 states in the North East and Mid Atlantic Region. Out typical clients are commercial buildings, schools, …”

You commented on this! – Aug 3, 2009

“There are health benefits for all residents from regularly cleaning the Heating, Ventilation, Air Conditioning (HVAC) System. ”

You were the first to buzz this up! (Undo)

Aug 3, 2009

You commented on this! – Aug 2, 2009

“tweeted in May about mold in her Chicago apartment, and Horizon Group Management answered with a $50,000 defamation lawsuit. News of the suit sped around the Internet Monday after a Chicago blogger caught wind of the complaint. This company needs …”

You commented on this! – Jul 31, 2009

“Eye glasses prescription, contact lens fittings, Professional Services include: eye exams, contact lens fittings, treatment of most eye infections, laser vision correction co-management TLC affiliate Vision Insurance Accepted in Frederick Nita …”

You were the first to buzz this up! (Undo)

Jul 31, 2009

You commented on this! – Jul 30, 2009

“Airwiz Dryer Duct Cleaning for Mid Maryland, Western Maryland and Northern Virginia Call 301 871-2250 now to schedule a dryer duct inspection. Call Toll Free 1 866 4AIRWIZ ( 1 866 424-7949 ) In Virginia Call 703 297-8200 === ”

You were the first to buzz this up! (Undo)

Jul 30, 2009

You commented on this! – Jul 28, 2009

“And I didn’t know this either: Even if you recycle, Even if you recycle a lot, even if you dig the landfill up and reuse (bio fuel? methane collection) you are still going to have crap left over. ”

You were the first to buzz this up! (Undo)

Jul 28, 2009

You commented on this! – Jul 26, 2009

“Discovery Channel “Destroyed in Seconds” Camo4x4s got a call from the Discovery Channel, it seems a producer for the hit show “Destroyed in Seconds” wanted a talented videographer that specializes in Outdoorsman Videography Destroyed in Seconds is …”

===

Besides adding your company blog to an http://my.yahoo.com page the best way to get your company website listed in Yahoo is to get a Yahoo account and Buzz your links.

Step One- get a yahoo email account http://mail.yahoo.com

Step Two- once logged in, create a My Yahoo page http://my.yahoo.com

Step Three – get a yahoo buzz account http://buzz.yahoo.com

Step Four – get a flickr account http://flickr.com

and add anchor text to your Flickr Profile.

Which leads us to “what is anchor text?” which we’ll cover in the next post!

How to Dominate Google Rankings

Doing business online is a virtual battlefield with businesses and individuals all fighting for the top spots amount the search engines like Google, Yahoo, and MSN. Online reputation management is an important part of staying on top of the internet marketing game.

There is a price to pay for making your way to the top and you can do it with either time or money. While bigger corporations and online business have the money to hire agencies to push their business to the top of the totem pole, smaller businesses and individuals often rely on trial and error or hiring fly by night companies who promise them the world and deliver nothing.

If you thought getting to the top of the search engines cost a lot of money, think again. In fact, if you have the patience you can get to the top of the search engines without depleting your bank account. The first step is online reputation management and that starts with keeping your word, providing quality products or services, and go above and beyond to satisfy your customers. Word of mouth holds more weight than any amount of money you could spend and it lasts longer too.

One happy customer will tell their friends, they will let others know, and so on. Before long, your customer base will grow, you name will become known in your niche, and customers will come back to you because they trust in you.

With our economy in such a bad state, businesses don’t have extra money use for advertising, so the smart marketers are thinking of more innovative ways to build an online reputation and increase their customer base. It is possible to create a campaign and run it yourself even on a tight budget. Creative marketing can consist of joining forums and networking groups, social bookmarking, and even blogging.

Other creative ways to build an online presence and become well known in your niche is through networking both online and offline. Article marketing, video marketing, Question and Answer sites such as Yahoo Answers, are all great places to start.

Online reputation management is simply keeping a handle on what you do and never leaving a customer dissatisfied. Get feedback from your customers, create polls or mini-surveys and ask what you can do better. The best way to keep a positive online reputation is to not develop a bad reputation.

About the Author:

Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to http://www.directhorizon.com

Maryland Internet Marketing Consultant David Bruce Jr of Frederick Web Promotions

Why a Maryland Business website needs to improve it’s link popularity:

What is it and why you’d better start thinking in these terms.

There can be only one number one. Google has to pick one, just one… everyone else is second place or worse.

How does Google Decide who gets to be #1?

What if it comes down to Coke or Pepsi?
lets say both sites are equal in every metric you can think of… There still has to be one number one…

If Coke has 110,000 other sites linking to it, and Pepsi has 180,000 other sites linking to it… guess who wins?

It’s time to improve you link popularity!
Why bother with link building?

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don’t have links, you won’t rank well for competitive keywords.
If your page includes all the important on-the-page criteria and scores well with Page Primer, it’s time to focus on your links. Good inbound links can move your page up the ranking ladder and act as new entry points to your site. But how does your site get those coveted inbound links we hear so much about?

First off, let’s make sure we understand the basics. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.
Fortunately, there are a lot of ways to improve your link quality and popularity, which will give you a boost in the rankings. Here are some guidelines to help you set up your own linking campaign:

1. Prepare your site first
Before you start your link building campaign, take time to get your site in shape. Make sure your site looks professional, has good content and is easy to navigate. Validate your HTML code and check your links with a tool like HTML Toolbox. If a potential linker goes to your site and finds broken pages, they are not going to want to link to you.
In addition, directories have gone on record saying they may exclude sites with broken links and page errors. Directories want only professional looking sites in their databases, so do your homework on your site before you start promoting it and your linking campaign will be more effective.

2. Budget time for link building
Don’t expect to grow your link popularity overnight. Budget time every week to work on link building. If you force yourself to spend a couple hours a week on link building, it will become part of your routine. Pick one day a week and set aside time as your “link building time.” If you don’t make it a priority, it won’t get done.
Link building is an incremental activity. Over time these one or two new links start adding up until they are hundreds or even thousands of links.

3. Establish realistic link goals
Don’t expect to see instant results. Link building is difficult, frustrating and time intensive. Convincing another web site to link to you can be exasperating. If you get one good quality link a month you’re doing better than the majority of sites out there.
Patience and creativity are key to link building. Track your progress so you know who you’ve asked already. It could be embarrassing to ask a site for a link if they’ve already given you one.
If a company initially declines your link request, wait a while and then ask again. Their company focus may change over time. A “no” today may change into a “yes” 6 – 9 months later.

4. Develop internal management support
If you’re link building in-house, build support from your company’s internal management for your link building. This usually means educating management about the benefits of link building.
Link popularity is unique to the search engine industry – it’s not taught in graduate schools (not yet, anyway). Sit down with your management and explain the concept behind link building – don’t assume they understand it or have even heard of the term. In fact, most won’t have a clue what you’re talking about.
Explain link building in terms they will understand and in ways that will get their attention, such as describing the relationship of link building and increased revenue. Talking about making more money usually gets management’s attention.
Why worry about management support? You will need it to provide the time and money you need to get into search engines or directories.

5. Link popularity is all about quality
Be selective about the sites from which you request links. Search engines use sophisticated rules when judging the importance of a link, and the popularity of the site linking to you is a key criteria. One link from CNet is worth far more than a link from a personal web site.
And don’t even think of using a link farm! Link farms are sites that exist solely to link to other web sites. Link farms are a blatant attempt to inflate your link popularity, and search engines take a dim view of them. Google in particular has been known to ban sites found using a link farm.
Try to identify non-competitive sites in the same field as your site. Links from sites that are related to your area carry more weight than sites from Aunt Sue’s favorite horse site. That doesn’t mean you should refuse a link from Aunt Sue, just be aware it won’t help you much in link quality terms. On the other hand, links from sites within your industry are strong endorsements for your site.

6. Develop a relationship with a site
Before you ask for the link, get to know the web site. Establish yourself as a real human first. That way, when you ask for a link, it’s harder for them to say no.
Impersonal broadcast emails asking for links are spam. Sure, it’s easier, but it will only result in making another company mad at you. Spam link requests do not work and waste everyone’s time. Don’t do it!

7. Provide the linking code
Make it easy for other sites to link to you. Send the prospective linker the exact HTML code you want in the link and suggest which page you want the link from. This ensures the right words are used in the link and reduces the burden in setting up the link. Everybody on the Internet is pressed for time and if you don’t make it “drop-in simple” by giving them the exact HTML, you’ve made their job too hard. Make it easy and your success rate will go up.

8. Get directory listings
Jumpstart your link campaign by getting directory links first. This is especially important if you have a new site or a site with no inbound links. A shortage of inbound links puts your site at a severe disadvantage because link analysis is an important part of every search engine’s ranking algorithm.
The way to overcome this disadvantage is to get a few quality links. A good way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into the better.
A few to target include:
• Open Directory
• Yahoo
• LookSmart
• Zeal.com
• Joeant.com
• Business.com
Be aware that most of these directories require you to pay for a listing. It’s worth the expense.

9. Consider bartering for links
It’s a good idea to have something to offer in return for a link. Many sites won’t link to you unless you link back to them or otherwise make it worth their while. Create a Resources or Partner page that allows you to have a place from which you can easily link to them.
You might also offer to work a barter arrangement with them. If you have a popular site with their target market, they might consider free advertisements in exchange for a link. If the link is of great value to you, be prepared to give something back.

10. Link building alternatives
If time constraints keep you from link building, consider outsourcing your link popularity work. Link building is undoubtedly the most time consuming part of search engine optimization. You may find it is not cost effective to do it in house. That doesn’t mean you shouldn’t do it, it just means you hire someone else to do it for you.
Many top SEO firms have turned to outsourcing this function. For example: Jill Whalen of highrankings.com uses Debra O’Neil-Mastaler’s link building firm.
Outsourcing to a reputable link building firm ensures good links and could be a more efficient model for you if you are already time limited.
One word of caution if you do chose to hire a company specializing in link building: make sure any firm you hire follows good link building practices. Ask them to describe the process they use to request links Make sure they follow a personalized approach, and don’t simply spam sites with requests for links.

If they refuse to discuss their link building methods you can assume they use impersonal widespread email drops or link farms – that’s spam. They may call it a fancy name, but if the process involves sending out large numbers of form emails, it’s still spam and will only set your campaign backwards and injure your company’s professional reputation. Go find a different company or develop your links in house.
Just do it!
Link popularity is important and the link building process needs to be given high priority. Link analysis is only going to get more important to search engines, not less. Search engines have found it highly resistant to manipulation and a legitimate way to measure the importance of a site. Since link building takes time, the sooner you start the better.

So think of link building as a long-term investment in your site. Put in a little time now to improve your linking today to insure a good search engine ranking in the future.

Frederick Web Promotions provided this article (I didn’t write it, I wish I did but the author said it so well I decided not to try to ‘top it’) for free to help you improve your company website’s local search engine ranking

If you find you WANT and NEED to improve your companies position in Google and don’t have the time, skills or expertise to do it your self.

Contact David Bruce Jr @
davidbrucejr@frederickwebpromotions.com
or call 240 397-9804for a free evaluation.

Fees for Search Engine Optimization start at $1500 annually for local Countywide top ten listings in local Google search results.

Fees for Search Engine Marketing involving an entire multi media online advertising campaign and Guaranteed top ten listing in State Wide Google search results start at $2500 annually. More competitive keyword combinations involve an additional monthly fee for each listing.

Fees for Nationwide top ten listings in Google for more competitive keyword combinations start at $12,000 down and a monthly fee for continued results.

Maryland Internet Advertising improving Google ranking

By localgoogleguru in Maryland Internet Advertising on Sunday,

How does one get a jump on getting top listings in Google for a company doing business in Maryland?
If you’re new to this blog you may want to subscribe to our RSS feed and subscribe via email to Maryland Internet Advertising to make sure you catch the latest posts.
The easiest way is to have some foreknowledge of the Google algorithm. The discipline of Search Engine Optimization or SEO is what I’m talking about.
Google’s search engine uses an algorithm to decide which site gets to be number 1 and which site is relegated to number 2 and so on. That exact algorithm is a closely guarded secret!
There is a simple way to gain some insight into how Google “pre sorts” all data: wouldn’t it be great if you knew in advance what Google is using to sort websites?
The secret I use is built right into a standard Google search: autocomplete
Start any search and Google will attempt to figure out what you were searching for and a drop down window will open with pre filled out suggestions of recent searches. The total volume of recent searches will also be displayed.
Frederick Web Promotions competes in Maryland, we offer Internet Advertising.
Fill out a Google Search with the opening phrase maryland and you’ll see:
1.maryland judiciary case search
2.maryland lottery
3.maryland mva
4.maryland football
You’ll also see the number of recent searches. This is an invaluable tool and I’ll show you why, but lets finish with the keywords I want to be found under.
Continue with Google open and Maryland still typed into the search box, now add the word Internet (so we’re now at maryland internet- google is going to make all words lower case so don’t get on me about grammar)
Maryland Internet – Google suggests the following:
1.maryland internet providers
2.maryland internet service
3.maryland internet advertising
4.maryland internet marketing
5.maryland internet sales tax
6.maryland internet marketing expert
OK, now look at the number of searches for each (I’m not posting them here because they are subject to change, we’re only illustrating here)
There is too much competition for Maryland Internet Advertising, I’m already #2 out of a field of 1,200,000
I don’t rank as high as I’d like for Maryland Internet Marketing but I do rank for Maryland Internet Marketing Expert. To improve my rankings in one I’ll start by ranking in the other, a sort of strike while the iron is hot approach.
The strategy involves taking the longer keyword phrase to the top and using that success as a spring board to tackling the shorter keyword phrase.
If you enjoyed this post subscribe to it in your favorite feed reader
David Bruce is a professional blogger and publisher of Life in Frederick Maryland an online magazine for Frederick Maryland.
Owner of Frederick Web Promotions a Maryland Search Engine Marketing firm.