Internet Advertising is not Internet Marketing.

Because advertising is only a small part of marketing. When you speak of Internet advertising or marketing what you’re talking about ultimately boils down to search engine marketing.You can build a site, be it an amateurish or glitzy professional site…
How are you going to get people to go there to see it?

Just because you had a site built there are only 2 ways to get people to visit it: Conventional Offline Advertising OR manage to get the search engines to list your site…

You’re assuming a lot: The search engines are not obligated to list you at all and it’s there show, they will list you where they think your site deserves to be listed.

Advertise all you want but if you are not listed, PROMINENTLY where people are actively searching, no one is likely to find your site and it won’t make much difference if your site is professionally crafted with Shakespearean prose of amateurish and clumsy… it just wont matter.

Web design geeks often tell you your site is listed if you can type your company name in and it shows up in Google. I hate to rain on your parade but the customers you’re after:

A don’t know your company name
B don’t care what your company name is
C they just want What they want
D… they want it near where they are.

Advertising and marketing are very different things. There are many ways to market your business, and advertising is only one way to do it. In fact, advertising is often the most expensive way to market your business. If you think advertising is the same thing as marketing, you have just limited yourself to only using the most expensive way to market your business. There are lots of ways to market your business that are cheaper than advertising, and often times more effective.

Marketing is how customers perceive your business. This perception is influenced by the advertising materials you send out, but it’s much more than that. How customers perceive you is also influenced by how courteous your employees are, how they answer the phone, how clean or messy your store is, how quickly you respond to customers’ concerns, the quality of the work you do for your customers…Everything that affects the customers’ perception of you is marketing.

As you can see, advertising is only one component of marketing. Successful advertising brings customers to your door, but whether customers stay with you is another matter. You can make big claims in your advertising and bring lots of customers to your door, but if you cannot service them well, your marketing is not successful.

I cannot emphasize enough that marketing is a lot more than advertising or selling. I am not saying advertising is not important. Advertising is one important way to attract new customers