I didn’t write this post, I haven’t had the experience this small business owner had because I’ve not paid Yellowbook the $250 a month he says he paid but I thought his retelling of his story was noteworthy so I’m republishing a snippet of his post here:

 

There are all kinds of different ways to advertise your business and keep the name out there without spending a fortune, there are also plenty of advertising area’s that seem inexpensive and for good reason, lack of results.

 In a little over a years time I have written about numerous forms of advertising on my site, in addition to the many local area business’s that I review as well. Advertising is by far my favorite thing to do, I love starting ad campaigns from the ground up, and figuring the potential cost and profit of doing such ad campaigns. My palms sweat just thinking about putting a special on a Clear Channel Billboard from Mikey B, no really they do.

Anyway, before this post gets way out of hand the main reason for this article is to take a moment and review the experiences I have had with YellowBook.com and our advertising with them over the last few months. 

When we first opened Extreme Tan and Smoothies we had a paid advertisement in the actual Yellow Book that was delivered to all of the local homes in the area, this was about five years ago and let’s just say that ad campaign was hardly worth it. A few months ago while we were in the height of our season and aggressively advertising we had a YellowBook.com representative come into the office pushing advertising in the online version of Yellow Book.com

My initial answer was of course absolutely not, especially after my first experience with them and how they have continued billing that is a major pain in the ass to get them to stop. After talking with the representative he assured me that the deal we signed would allow us to break out of it and cancel at any time, this sparked my interest because I rarely ever sign contracts.

We decided to buy the top spot on all searches in the specific counties that we wanted the ad to appear when people plugged in a search on Yellow Book.com, I figured it would have to return some excellent results with a placement like that. Our spots continued to run through out the entire tanning season as well as the entire limousine season, we have yet to have any customer mention those ad spots for either business.

Now I will say that one of the hardest things to track when it comes to advertising is advertising placed in the Yellow Pages or any place that doesn’t offer some sort of redemption, like a coupon to make tracking easier. The spots ran for enough time that had the advertisement made that much of an impact we would have heard about it, this ad campaign was very much like the ad campaign we ran five years ago.

In addition to the poor return on investment from advertising with Yellow Book and Yellow Book.com over the years…

Original Post at http://www.extremejohn.com/out-with-yellowbook-com/