Free DIY SEO (do it yourself search engine optimization) Tricks

Let’s say you’re a web developer or a web designer doing site for a local business that sells products, you create a website (better yet a blog), you need to SEO that site. You grab some photos from the manufacturers website to represent the product line.

You need to use images to represent your companies product or service… You use public domain images… what’s the problem?

Those images have been used hundreds, perhaps thousands of times before, Googlebot has seen the code for those images used over and over again. You’re in danger of getting penalized with Google’s duplicate content penalty

There is debate over what that penalty is but you can be sure that  the more unique content that is on your site, the more Googlebot will favor your site over your competitors.

Here’s a neat trick to scramble the code to make public domain images appear to be fresh content in Googlebot’s eyes. Disclaimer: Do NOT use this trick to steal other people’s images and make them your 0wn, you will eventually get caught and you webhosting will likely be cancelled!

This SEO tactic is for using images you have permission to use, for example, if you sell appliances, if you ask the manufacturer they will allow you to use the images depicting the appliance from the official manufacturers website.

Problem is Google already indexed those pictures, the underlying code for the image is known to Google as not being YOURS. You want unique content to get Google to favor your website

Fresh Content For Off the Shelf Images DIY SEO Trick

  1. Download the image from the manufacturers website
  2. Find said image in your My Documents and open it up in MS Paint (most PCs running windows come with paint.exe, if not it’s a free download from Microsoft)
  3. Chop off ONE PIXEL from either the horizontal or vertical axis (in Paint click on “Attributes”)
  4. Save the image as something other than what it was originally, if it was a .jpg save it as a .png;  effectively scrambling the code that renders the image
  5. Open the saved image in Photoshop or any free photo editing software, this time resave it as a .jpg or return it to the file form you orginally downloaded it as

Presto chango: you now have fresh unique content in Google’s eyes, you’re still obligated to credit the original author

Sources Online Where You Can Get Public Domain Photos and Images:
http://www.publicdomainpictures.net/

http://en.wikipedia.org/wiki/Public_domain_image_resources

http://public-photo.net/ 
. . Public Domain Photos . .
Free for commercial redistribution and alteration

http://www.ehow.com/how_4865119_photos-commercial-use.html

In the US, any image that dates before 1923 is in the public domain. That is, it is no longer copyrighted, and free for anyone to use, for any reason.

A site called fromoldbooks.org has a beautiful collection of such images, and is especially rich in old-timey holiday pictures.

Read more: How to Get Free Photos for Commercial Use | eHow.com http://www.ehow.com/how_4865119_photos-commercial-use.html#ixzz0rNYx0147

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There’s a LOT more tricks and tactics used by Frederick Web Promotions

For a Seasoned SEO with a proven track record to handle your companies SEO call SEO Apex Predator David Bruce Jr

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 397-9804 

Web definitions for Googlebot

Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine.
en.wikipedia.org/wiki/Googlebot – Definition in context

Search Results

  1. Googlebot definition  

    Search engines usually employ some sort of automatic programs to crawl the Web and index all the pages they find. Some search engines refer to them as
    google.about.com/od/g/g/googlebotdef.htmCachedSimilar
  2. GooglebotDefinition  img src=”linkscanner://safe.gif/” border=”0″ alt=”” width=”20″ height=”20″ />

    The indexing is performed by a program Googlebot which periodically requests new copies of web pages it already knows about. The more often a page updates,
    http://www.wordiq.com/definition/GooglebotCached
  3. Googlebot: definition and examples of Googlebot | Wordnik  

    Googlebot: Dictionary definitions and example sentences of Googlebot on Wordnik.com.
    http://www.wordnik.com/words/GooglebotCached
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4 Secrets to Increase Search Engine Ranking Today

Do you want to increase search engine ranking to boost your traffic and sales?

SEO isn’t as complicated as many people think. What I’ve discovered is that when you know the insider secrets, you can literally dominate any keywords and boost search engine rankings of any websites that you have.

How do I know? Simple: Using the exact secrets you’re about to learn here, I’ve easily dominated Google and achieved high search engine rankings for the super-competitive “article submission” keyword with my website at ArticleSubmitAuto.com.

Here are the 4 proven secrets to increase search engine ranking for your keywords:

Secret 1: Write and Publish Articles

Write a high quality article related to the subject of your website and submit it to the top 30 article directories and other ezine publishers.

Remember to include your website link in the resource box of your articles so that when your articles are published, they will provide high quality backlinks to your websites.

Why are backlinks important?

You see, major search engines like Google determines the ranking of your web page largely through the quality and quantity of internet sites that link to yours. Generally, the higher the authority levels of the incoming links, the higher the link popularity of your website, the greater your search rankings.

So by having authoritative article directories like EzineArticles linking back to your websites, it will definitely help give your website the extra boost in rankings and traffic.

Secret 2: Use the Same Keyword for All Your Backlinks

Forget about what other people say about “link diversity” – that is, creating backlinks to your websites using different keywords to make it look more natural to the search engines.

Through expensive trial and error, I realized that it doesn’t matter. In fact, I’ve discovered that by concentrating all your efforts in building backlinks with the same keyword, you’ll get faster and better results.

Secret 3: Use The Same URL for All Your Backlinks

Look at these URLs:

http://www.yourdomain.com
http://yourdomain.com

Strangely, even though the above URLs all lead to the same page, search engine treat them as different pages. So decide if you want to use “www” during backlinking and stick to it.

Secret 4: Spy On Your Competitors

Do a search on your targeted keyword in Google to find out which are the web sites that are ranking the highest. What you need to do is to find out which websites are linking to them, and try to get the exact same websites to link to you.

Reverse engineering the high search engine rankings of these websites is the best method to boost search engine rankings for your own sites.

You can find out who is linking to them by using backlinkwatch.com. This will return the number of internet sites that are providing backlinks to your competitors. By visiting each of them, you may be able to pick up a good number of quality internet sites that you can also approach and get them to link to you.

Alternatively, you can have someone to find and build these high authority backlinks to your website right away and improve search engine ranking

Article Source: http://ezinearticles.com/?4-Secrets-to-Increase-Search-Engine-Ranking-Today&id=3984785

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 397-9804

Organic?

It almost sounds edible doesn’t it?

The definition of Organic Search Results is the search term results returned by a search engine that are derived from what they search engine itself thinks is important as opposed to returning paid listings or advertisements.

You type a keyword into a search engine and the search engine tells you what it thinks is the most important website regarding that search term. Search terms are what the search engine industry calls “keywords”.

Google claims that their users click (organic) search results more often than advertisements.Wikipedia’s definition of search engine optimization uses the term “Algorithmic” as a synonym for “Organic”.  What is an algorithm?

Why algorithms are necessary: an informal definition

While there is no generally accepted formal definition of “algorithm“, an informal definition could be “an algorithm is a process that performs some sequence of operations.” For some people, a program is only an algorithm if it stops eventually. For others, a program is only an algorithm if it stops before a given number of calculation steps.

For our purposes an algorithm is a mathematical process that stops when it decidesdefinitively which website gets to be Numero UNO and who is second string, third string, also ran, and filed away under ‘deep six’.
Wikipedia goes on to say this: “As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.”
So optimizing a site means taking an existing site, it might be a pretty site, might be an interesting site, may or may not have state of the art graphics… but it’s nowhere to be found in the first page of Google results.
Why is that?
Because the ‘artist’ who crafted the site didn’t know the first thing about keywords nor did they take into account which part of the page the “bot” is going to “parse”
What organic search engine optimization does is to *optimize* the page so Google will think more highly of that page.

… I’ll bet my last paycheck the web designer thinks they’re supposed to write the code for human consumption…

Wrong.

You want the site to be found I take it?I mean the whole purpose of the site is to get someone to buy something… and is that going to happen if the fancy site is buried deep in the search results on say “results 71 through 80”
You either write the code to please GoogleBot or you’re writing it as a hobby. If the desired result is to put MONEY in the CASH REGISTER, you’ re wanting to write code that pleases Google FIRST, pleasing humans comes second.Argue with me if you want… My sites make money, their sites look pretty.

Which one do you want?What can one do to get your site to rank higher than your competitors site?… that’s the $12,000 question.

RELEVANCE – that’s what Google Wants

Ranking – that’s what YOU want.

Google is bigger than you are… you want something from Google?I thought so… give Google What IT wants and Google can make you rich.
Anything that can be abused… will be (can’t remember where I heard that first, wish I could claim it as my own quote). Everybody thinks the job of an SEO guy is to trick Google.  So many people in marketing are under the foolish notion that our job is to ‘get away with’ getting at the top of Google without having to pay to get at the top.Every business person on the planet wants their product to outsell everybody else’s product.
They don’t’ give a rats a** about any body else but themselves.What’s in it for them? is their axiom.They’ve got the cart before the horse!Think about this carefully: What does Google Want?

Why a Maryland Business website needs to improve it’s link popularity:

What is it and why you’d better start thinking in these terms.

There can be only one number one. Google has to pick one, just one… everyone else is second place or worse.

How does Google Decide who gets to be #1?

What if it comes down to Coke or Pepsi?
lets say both sites are equal in every metric you can think of… There still has to be one number one…

If Coke has 110,000 other sites linking to it, and Pepsi has 180,000 other sites linking to it… guess who wins?

It’s time to improve you link popularity!
Why bother with link building?

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don’t have links, you won’t rank well for competitive keywords.
If your page includes all the important on-the-page criteria and scores well with Page Primer, it’s time to focus on your links. Good inbound links can move your page up the ranking ladder and act as new entry points to your site. But how does your site get those coveted inbound links we hear so much about?

First off, let’s make sure we understand the basics. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.
Fortunately, there are a lot of ways to improve your link quality and popularity, which will give you a boost in the rankings. Here are some guidelines to help you set up your own linking campaign:

1. Prepare your site first
Before you start your link building campaign, take time to get your site in shape. Make sure your site looks professional, has good content and is easy to navigate. Validate your HTML code and check your links with a tool like HTML Toolbox. If a potential linker goes to your site and finds broken pages, they are not going to want to link to you.
In addition, directories have gone on record saying they may exclude sites with broken links and page errors. Directories want only professional looking sites in their databases, so do your homework on your site before you start promoting it and your linking campaign will be more effective.

2. Budget time for link building
Don’t expect to grow your link popularity overnight. Budget time every week to work on link building. If you force yourself to spend a couple hours a week on link building, it will become part of your routine. Pick one day a week and set aside time as your “link building time.” If you don’t make it a priority, it won’t get done.
Link building is an incremental activity. Over time these one or two new links start adding up until they are hundreds or even thousands of links.

3. Establish realistic link goals
Don’t expect to see instant results. Link building is difficult, frustrating and time intensive. Convincing another web site to link to you can be exasperating. If you get one good quality link a month you’re doing better than the majority of sites out there.
Patience and creativity are key to link building. Track your progress so you know who you’ve asked already. It could be embarrassing to ask a site for a link if they’ve already given you one.
If a company initially declines your link request, wait a while and then ask again. Their company focus may change over time. A “no” today may change into a “yes” 6 – 9 months later.

4. Develop internal management support
If you’re link building in-house, build support from your company’s internal management for your link building. This usually means educating management about the benefits of link building.
Link popularity is unique to the search engine industry – it’s not taught in graduate schools (not yet, anyway). Sit down with your management and explain the concept behind link building – don’t assume they understand it or have even heard of the term. In fact, most won’t have a clue what you’re talking about.
Explain link building in terms they will understand and in ways that will get their attention, such as describing the relationship of link building and increased revenue. Talking about making more money usually gets management’s attention.
Why worry about management support? You will need it to provide the time and money you need to get into search engines or directories.

5. Link popularity is all about quality
Be selective about the sites from which you request links. Search engines use sophisticated rules when judging the importance of a link, and the popularity of the site linking to you is a key criteria. One link from CNet is worth far more than a link from a personal web site.
And don’t even think of using a link farm! Link farms are sites that exist solely to link to other web sites. Link farms are a blatant attempt to inflate your link popularity, and search engines take a dim view of them. Google in particular has been known to ban sites found using a link farm.
Try to identify non-competitive sites in the same field as your site. Links from sites that are related to your area carry more weight than sites from Aunt Sue’s favorite horse site. That doesn’t mean you should refuse a link from Aunt Sue, just be aware it won’t help you much in link quality terms. On the other hand, links from sites within your industry are strong endorsements for your site.

6. Develop a relationship with a site
Before you ask for the link, get to know the web site. Establish yourself as a real human first. That way, when you ask for a link, it’s harder for them to say no.
Impersonal broadcast emails asking for links are spam. Sure, it’s easier, but it will only result in making another company mad at you. Spam link requests do not work and waste everyone’s time. Don’t do it!

7. Provide the linking code
Make it easy for other sites to link to you. Send the prospective linker the exact HTML code you want in the link and suggest which page you want the link from. This ensures the right words are used in the link and reduces the burden in setting up the link. Everybody on the Internet is pressed for time and if you don’t make it “drop-in simple” by giving them the exact HTML, you’ve made their job too hard. Make it easy and your success rate will go up.

8. Get directory listings
Jumpstart your link campaign by getting directory links first. This is especially important if you have a new site or a site with no inbound links. A shortage of inbound links puts your site at a severe disadvantage because link analysis is an important part of every search engine’s ranking algorithm.
The way to overcome this disadvantage is to get a few quality links. A good way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into the better.
A few to target include:
• Open Directory
• Yahoo
• LookSmart
• Zeal.com
• Joeant.com
• Business.com
Be aware that most of these directories require you to pay for a listing. It’s worth the expense.

9. Consider bartering for links
It’s a good idea to have something to offer in return for a link. Many sites won’t link to you unless you link back to them or otherwise make it worth their while. Create a Resources or Partner page that allows you to have a place from which you can easily link to them.
You might also offer to work a barter arrangement with them. If you have a popular site with their target market, they might consider free advertisements in exchange for a link. If the link is of great value to you, be prepared to give something back.

10. Link building alternatives
If time constraints keep you from link building, consider outsourcing your link popularity work. Link building is undoubtedly the most time consuming part of search engine optimization. You may find it is not cost effective to do it in house. That doesn’t mean you shouldn’t do it, it just means you hire someone else to do it for you.
Many top SEO firms have turned to outsourcing this function. For example: Jill Whalen of highrankings.com uses Debra O’Neil-Mastaler’s link building firm.
Outsourcing to a reputable link building firm ensures good links and could be a more efficient model for you if you are already time limited.
One word of caution if you do chose to hire a company specializing in link building: make sure any firm you hire follows good link building practices. Ask them to describe the process they use to request links Make sure they follow a personalized approach, and don’t simply spam sites with requests for links.

If they refuse to discuss their link building methods you can assume they use impersonal widespread email drops or link farms – that’s spam. They may call it a fancy name, but if the process involves sending out large numbers of form emails, it’s still spam and will only set your campaign backwards and injure your company’s professional reputation. Go find a different company or develop your links in house.
Just do it!
Link popularity is important and the link building process needs to be given high priority. Link analysis is only going to get more important to search engines, not less. Search engines have found it highly resistant to manipulation and a legitimate way to measure the importance of a site. Since link building takes time, the sooner you start the better.

So think of link building as a long-term investment in your site. Put in a little time now to improve your linking today to insure a good search engine ranking in the future.

Frederick Web Promotions provided this article (I didn’t write it, I wish I did but the author said it so well I decided not to try to ‘top it’) for free to help you improve your company website’s local search engine ranking

If you find you WANT and NEED to improve your companies position in Google and don’t have the time, skills or expertise to do it your self.

Contact David Bruce Jr @
davidbrucejr@frederickwebpromotions.com
or call 240 397-9804for a free evaluation.

Fees for Search Engine Optimization start at $1500 annually for local Countywide top ten listings in local Google search results.

Fees for Search Engine Marketing involving an entire multi media online advertising campaign and Guaranteed top ten listing in State Wide Google search results start at $2500 annually. More competitive keyword combinations involve an additional monthly fee for each listing.

Fees for Nationwide top ten listings in Google for more competitive keyword combinations start at $12,000 down and a monthly fee for continued results.

Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.

No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.

No SEO practitioner will intentionally mislead, harm, or offend a consumer. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like “bait and switch” where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.

No SEO practitioner will intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.

No SEO practitioner will falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.

No SEO practitioner will falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.

No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.

No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.

No SEO practitioner will set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.

All SEO practitioners will offer their clients both internal and external dispute resolution procedures. This includes the publishing of address and phone numbers on primary web pages, the inclusion of third-party dispute resolution links prominently placed within the practitioners web site, and contracts that include sections discussing dispute resolution.

All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner. All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.

All SEO practitioners will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with the SEO practitioner in order to obtain and retain search engine placement. The SEO practitioner is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.

SEO Code of Ethics Compliant