The how and why one company website ranks higher than another is complex, there isn’t “one thing” you can do “to” a website or “for a website” to get yours to perform better.

There are a number of factors in combination that need to work together, not only in combination with each other but the timing of execution also plays an important role in getting your company website to perform in a Google search result

Below is an infographic from one of the world’s top SEO gurus, Danny Sullivan

The chart below outlines how complex a total SEO campaign really is: it involves more than building backlinks, more than hiring a social media person to “improve your companies presence on social networks, it’s more then producing content (actually content has more to do with distribution among various marketing channels)

Below are just some of the factors in getting your website to perform. Remember ranking in Google isn’t everything, it is only the first step. Now you can begin to see why we charge $2400 a year to get your company to dominate one county, $500 a month to manage your total social media marketing ($6000 a year with a contra ct)

Interesting to note is that there are On Page things you can do to improve your sites ranking (this is what web designers think is important) and there are Off Page things to do (a web designer typically doesn’t want to talk about Off Page SEO or Link Building )… then there is content (the search engines can only spider text… the copywriting on your site determines if big G “trusts you” or not. One of the most important ranking factors is TrustRank, or does Google consider your site an authority on your topic or genre. Web designers I know refuse to want to get into the content creation business…

The Periodic Table Of SEO Ranking Factors, used with permission

The Periodic Table Of SEO Ranking Factors, used with permission

Link building – What exactly does that mean?

The process of getting your companies website published on someone else’s website, creating what is known as a backlink (a link pointing back from them to you). At first you had to ask another webmaster (more like beg really) to add your link to their website.

Then it was discovered that if you listed your company website on dozens of what I call “yellowpages clone websites” or online directories, Google would value those as links pointing to your sites… Circa 2005, enter MySpace and social media profiles, it was found if you opened profiles on dozens if not hundreds of social networks AND added your website url, that counted as a back link as well.

Yes we are for hire and have a good, better, best plan for you to choose from

8hrs of 1 on 1 face time to teach you how to out perform your competitors on social media $700 in Frederick Maryland and Montgomery County Maryland. We can do joint web conference if you are not located in Frederick County or Montgomery County Md – remote log in where we can both move the mouse, we can hear each other on the phone, you can ask questions about what you see me do etc.

Client List Testimonials available upon request.
Consulting includes creating profiles and optimizing them specifically to improve your company website’s ranking in Google.

NOTE: we do not accept everybody that requests
our services
, the first hour is free to determine if we want to
accept you and if we can do anything for you. We do not accept a client if we
don’t think we can dosomething for you.

Ranking isn’t everything… but you have to be ON THE FIRST PAGE of Google

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Marketing Plans start from $2500 per year to $15,000 per year

Local Google Advertising from Frederick Web Promotions

240 397-9804

Backlinks 101

Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Where they come from and how the anchor text is written is critical to achieving success in the search engine results pages.
Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts

Back links are really important. What I am noticing with my WordPress blog is that if I keep saturating it with good content, lots of ping backs are coming in from related blogs. The links are building because of the quality of the information that I am posting.

When we say that more number of incoming links pointing toward your website defines Link Popularity, we are talking about your “website’s worthiness”. Link Popularity isn’t a chemical formula that can be attained by mixing two or more components. Gaining maximum number of links pointing to your website requires skills, backed up by your website’s worthiness. If your site is worthy of a link, you can earn a great profit with Link Popularity. And if it isn’t, all your Link Building efforts might go in vain!

How does one get listed in Google locally?

For example this blog is about geting your Maryland small business ranked in the first ten Google search resutls.

Sidebar for SEO nomenclature: SERP. when you search for anything in Google what comes up is a SERP serp=search engine results page and that page consists of: 10 Organic or ‘natural’ search results in the body or middle of the serp page. One the right hand side are sponsored links or advertisements. the first three search results above the organic are often sponsored links. Sometimes when searching for local products or services Google shows what it calls Google Business Listings. Those are garnered from Google Maps.

So how does one get ranked in Google locally? like for Maryland for example?

People generally type a full sentence as a question:

Where can I find X

What Google returns is a listing of X thingys that are ONLY located in Maryland.

We Have No Competition- a very bold claim

Frederick Web Promotions is the ONLY search engine marketing firm in Maryland?

no of course not.
But we ARE the


not one but MULTIPLE listings for YOUR business in the top ten… or your money back!

Go ahead, we encourage you to look over our *competition*! See what they offer… then see how much they want for that, you’ll be back.

Here’s an excerpt from one of them:
Search engines are a great marketing tool. Nearly 80% of traffic to the average site comes from search engines. 30 million visitors enter queries in every day. Anyone arriving at your site through a search engine is looking for a particular product or service and thus is a potential client. There are three major players in the search engine market: Google, Yahoo and Microsoft Live. Each has a unique site positioning algorithm that analyzes and sorts the results by specific order.

When someone types a specific query in the search engine and your site appears in the results for that query, there is much greater probability that he will click on your site. Most searchers don’t browse beyond the third page. Recent research has shown that most of users, if they click, will click on one of the first seven listings in a search engine.

As a site owner, your target is to get into the top 30 results for specific queries. The higher your position in the search engine result pages, the more traffic you will get. You may have invested in professional and beautifully designed site, but if it is not ranked high on search engines, you are losing potential clients to competitors that have a higher ranking.

Go ahead… look, inquire, call them up, get a quote. How many listings do they get on a single Google page or Yahoo page? One?

Google Maryland Search Engine Optimization
Search Yahoo for Maryland Search Engine Optimization