Getting Fans (or “likes” as Facebook now prefers to call it) is better than nothing but it’s NOT ENOUGH

Facebook Has A Spam Filter!

It’s good for you to “like” a Facebook business page but to really give that person’s FB business page a “boost” it’s better if you say something on that companies wall.

It does no one any good to have 1000 fans, if 990 of them never go back, don’t log in, and never said anything: What Facebook is looking for is participation.

The algorithm can not *read* what is being said, but it can measure activity: zero interest in a FB business page= Facebooks algorthim has no choice but to assume the page is relatively worthless, therefore that pages posts are deemed spam (none of that companies posts will be broadcast to the friends of friends News Feed)

All Outgoing (Broadcast) With ZERO Incoming (Receiving)= Facebook Considers Your Business Page to Be Spam

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

So you have a company facebook page?

Great

I’m finding that if you don’t “bribe” people (offer value isn’t really bribing) they wont “say something” or interact… no interaction = your company facebook notes are NOT going out to the News Feed

Getting your posts to make it to the General Facebook News Feed is “friends of friends”… that’s a WHOLE LOTTA EyeBalls on your posts if you make it to the News Feed

A Company Facebook Page is only as good as it’s fan base interaction, it does no one any good to have a Facebook business page that is broadcasting (spamming) and not receiving (interaction), Facebook will block the outgoing messages of a FB page that is sending and not receiving.

Problem:

if you’re a newbie to Facebook Business Pages, the default view of your Company Facebook Page Wall does not always show you that a prospective customer just asked you a question:

Facebook Fan Filter

What you have to do is to the link marked “Options” just below your wall, on the right side

Facebook Fan Page Options

Then click “Just Others”

What you want to see is Facebook Fan Interaction, the evidence of that interaction looks like this:

Facebook Fan Page Just Others

Frederick Web Promotions Custom Company Facebook Pages:

What we do is ghost write all the content, and handle all the customer inquires, answer all the questions from prospective clients, perform all the customer service (we’re the point of contact), screen all inquires to determine which ones are real (should go to Dr ____, which ones are bogus attempts to spam the doctor’s FB wall with get rich quick schemes) AND get that Facebook Business Page to rank in the top ten along in Google Local Search Results alongside the Dr’s company website.

We charge $500 a month for company Facebook page management/ content creation available only with a year to year contract @ $6,000 a year, includes handling her twitter account as well: Total social media marketing management

Want Free Help Setting Up Your Company Facebook Page?

for free help completing this task Join one of our Company Facebook Pages at  Frederick Web Promotions and leave a comment. Make sure you leave your activerain blog url so our other fans can see it and so Google can see it thus giving you a inbound link, and leave a phone number so we can schedule a free hour of SEO consultation

You’re gonna have to come up with an angle to fit YOUR geographical area

I didn’t say this was easy.. it IS the most ROI you’re ever gonna get from here on out

…don’t shoot the messenger, a consultants job is to lead a horse to water: Drink or Don’t Drink, I brought you to the water hole, the ball is in your court

Advertisements

Social media consultants are popping up everywhere. Many social media types are claiming to also be SEO consultants.

Having your company “be” on social media is better than you not being there at all, but is your social media boosting your search engine rankings as well?

The most common social media mistake I see is not cross linking, if I see a “find us on Facebook” graphic but do have to hunt for a link to click on to become a companies fan (or “Like” some company on Facebook, becoming a fan is no longer the phrase FB uses) and there is no link…

You’re gonna make me hunt for your company on Facebook… well if you didn’t SEO your Facebook, I may or may not be able to find your company.

Twitter accounts with: no picture, no url, and a unoptimized description are not boosting the companies ranking.

SEO and SEM and SMO are different animals, much the same way advertising and marketing are different animals. The latter deserves it’s own post and I’m not going to address that in this post.

What is meant by Optimizing?

The term “SEO” means: search engine optimization

in a nut shell: early on, some marketers who were also webmasters (I fall into that category) discovered that if you changed/ edited/ altered an existing company website you could “get Google to like it more”

A website could be “optimized” to perform better in Google search results.

The name stuck, even though SEO now means much, much more than reworking a website to improve it’s ranking. Our results show us that most of what improves a website’s Google ranking has more to do with creating external websites to support a main website than fooling with the site structure on a given website.

I prefer the term SEM or Search Engine Marketing over SEO because just because a site ranks doesn’t mean that ranking is going to make the phone ring with rabid customers.

Local Google Advertising With Social Media

So how does one Optimize social media to improve local Google advertising?

Geo tagging

Many social media sites provide for you to specify, right down to the zip code or GPS coordinates where a picture was taken, or from what IP address a photo was uploaded.

Optimizing on site and in social media

  1. Text (keyword density) how often you repeat the keywords you’re shooting for in X # of words
  2. Blog Titles or sub headings: each blog post to a company blog needs to have the keywords you are shooting for in the title of the post. The title has a direct bearing on weather or not said post will show up in Google results where you’d like to see it show up
  3. Uploading photos with Image 0459 rather than renaming the photo

If your social media consultant is not using these very basic SEO tactics… you need another social media person

Yes we are for hire!!

Fees For Search Engine Marketing and Social Media Optimization:

Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md or we can do remote log in where we can both move the mouse and I can answer questions over the phone live

Google Places or Google Local Business Listing ranking

Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually

Keyword selection: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well. You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.

Managed Company Facebook Pages

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 to $3000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others. Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000

David Bruce Jr
785 Wembly Dr Frederick Md 21701

Google Android # 240 397-9804 davidbrucejr@frederickwebpromotions.com
Local Google Advertising Consultant

Worldwide Ranking Examples, if I were you I’d want to see what I’d be paying for, talk is cheap, put up or shut up:

Google Search Results for “local Google Advertising Consultant”
#1 Worldwide out of About 10,800,000 competing sites
http://www.google.com/#hl=en&source=hp&q=local+google+advertising+consultant

Google Results for “regional search engine ranking”
#1, #7 and #8 out of About 21,200,000 results
http://www.google.com/webhp?hl=en#hl=en&q=regional+search+engine+ranking

Google Results for “company facebook pages”
Ranked 13 worldwide out of About 343,000,000 results
http://www.google.com/#hl=en&source=hp&q=company+facebook+pages