I’m of the opinion the job classification of Social Media Manager is well on the way to being main stream: I’ve heard “Director of Emerging Media” and similar phrasing.

15-20 years ago desktop computers “put secretaries out of work”, now they can’t get a job without MS works skills/ MS Excell skills/ Quickbooks skills/ and email skills

Pretty soon the receptionist job will be an executive position rather than one up from the mail room. Someone’s got to answer the twitter and the Facebook and that person has GOT TO BE ON THE BALL

10 yrs ago every company needed an IT department.. they just didn’t know it at the time, now no company can function without either an in house IT solution or contract out for IT support.

SEO and Social Media Marketing is right now where IT support once was.. every company needs this.. they just don’t know it yet

There are a high number of real estate agents is utilizing SEO and Social Media Marketing Skills due to the fact that real estate agents have “caught on”, come to the realization that SEO and Social Media Marketing is a full time profession… they will quickly die on the vine if they do not get a handle on this. Soon other genres will see the writing on the wall.

Below is an exchange between me and a Fan of my Frederick Web Promotions Facebook Page

Sean Mulgrew I wondered what those twitter lists were all about, so Google can see them? I’m beginning to realize half of the reason we bother with social stuff is so Google can see us

Frederick Web Promotions You got it… we’re leaving money on the table if we’re doing social media with social media only in mind: Kill 2 birds with one stone, Google can see most of these social signals, it’s half the reason for doing all this marketing, probably the bigger half

 

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Marketing Plans start from $3600 per year to $24,000 per year

Local Google Advertising from Frederick Web Promotions

240 397-9804

Social media consultants are popping up everywhere. Many social media types are claiming to also be SEO consultants.

Having your company “be” on social media is better than you not being there at all, but is your social media boosting your search engine rankings as well?

The most common social media mistake I see is not cross linking, if I see a “find us on Facebook” graphic but do have to hunt for a link to click on to become a companies fan (or “Like” some company on Facebook, becoming a fan is no longer the phrase FB uses) and there is no link…

You’re gonna make me hunt for your company on Facebook… well if you didn’t SEO your Facebook, I may or may not be able to find your company.

Twitter accounts with: no picture, no url, and a unoptimized description are not boosting the companies ranking.

SEO and SEM and SMO are different animals, much the same way advertising and marketing are different animals. The latter deserves it’s own post and I’m not going to address that in this post.

What is meant by Optimizing?

The term “SEO” means: search engine optimization

in a nut shell: early on, some marketers who were also webmasters (I fall into that category) discovered that if you changed/ edited/ altered an existing company website you could “get Google to like it more”

A website could be “optimized” to perform better in Google search results.

The name stuck, even though SEO now means much, much more than reworking a website to improve it’s ranking. Our results show us that most of what improves a website’s Google ranking has more to do with creating external websites to support a main website than fooling with the site structure on a given website.

I prefer the term SEM or Search Engine Marketing over SEO because just because a site ranks doesn’t mean that ranking is going to make the phone ring with rabid customers.

Local Google Advertising With Social Media

So how does one Optimize social media to improve local Google advertising?

Geo tagging

Many social media sites provide for you to specify, right down to the zip code or GPS coordinates where a picture was taken, or from what IP address a photo was uploaded.

Optimizing on site and in social media

  1. Text (keyword density) how often you repeat the keywords you’re shooting for in X # of words
  2. Blog Titles or sub headings: each blog post to a company blog needs to have the keywords you are shooting for in the title of the post. The title has a direct bearing on weather or not said post will show up in Google results where you’d like to see it show up
  3. Uploading photos with Image 0459 rather than renaming the photo

If your social media consultant is not using these very basic SEO tactics… you need another social media person

Yes we are for hire!!

Fees For Search Engine Marketing and Social Media Optimization:

Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md or we can do remote log in where we can both move the mouse and I can answer questions over the phone live

Google Places or Google Local Business Listing ranking

Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually

Keyword selection: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well. You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.

Managed Company Facebook Pages

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 to $3000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others. Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000

David Bruce Jr
785 Wembly Dr Frederick Md 21701

Google Android # 240 397-9804 davidbrucejr@frederickwebpromotions.com
Local Google Advertising Consultant

Worldwide Ranking Examples, if I were you I’d want to see what I’d be paying for, talk is cheap, put up or shut up:

Google Search Results for “local Google Advertising Consultant”
#1 Worldwide out of About 10,800,000 competing sites
http://www.google.com/#hl=en&source=hp&q=local+google+advertising+consultant

Google Results for “regional search engine ranking”
#1, #7 and #8 out of About 21,200,000 results
http://www.google.com/webhp?hl=en#hl=en&q=regional+search+engine+ranking

Google Results for “company facebook pages”
Ranked 13 worldwide out of About 343,000,000 results
http://www.google.com/#hl=en&source=hp&q=company+facebook+pages